Koche ss2018 for lookbook friday

Happy Lookbook Friday everyone. Today we are looking at an emerging Parisian brand Koche. As my regular readers know one of my New Year’s resolution was to cover more up and coming designers in lookbook column. It is so exciting to see new brands break out and the embracement of emerging talent. And Koche is certainly one talent to watch.

While the street wear influence can’t be missed, and is the vibrant beating heart of the brand’s aesthetic with it’s bold prints and relaxed fits, there is also a streak of classic elegance flowing through out the collections. It is this symbiotic relationship of polarities that creates such are arresting duality of spirited glamour and edgy distinction.

you will find you will want to watch until the end, as each piece that winds it’s way through the aisles wets your appetite for the one behind it

Be sure to watch the video of the SS2018 collection which was held in a book store! How is that for guerrilla fashion. And despite the low tech environment you will find you will want to watch until the end, as each piece that winds it’s way through the aisles wets your appetite for the one behind it. From the two toned tweed coats to the art print track suits, this lineup is smart, innovative and impeccably designed.

PS: I posted the Fall/Winter runway show as the SS2018 show on Vimeo suddenly came up “private” It was there one minute and gone the next. Can’t be bothered figuring it out, so here is the Fall/Winter 2017 show. Just as fun!