DOEN Summer 2019 For Lookbook Friday

My regular readers know that I have been speaking as of late on the impact that our purchases have on the environment. For anyone who read Monday’s post knows that even buying highlighter is fraught with ethical conflicts. It can seem over whelming and daunting. I have also spoken about my desire to be more sustainable in my purchases and doing more pre-loved shopping and buying quality items and items that are made sustainably and ethically. So today I am super excited to share with you the lookbook of a new brand DOEN.

DOEN was found in 2015 by sisters Margaret and Katherine Kleveland. It is their desire to bring the aesthetic that they love: vintage California, to the women of today and to do so by also empowering women and producing the clothes ethically, without exploitation, and causing harm to the environment. DOEN is a collective, and it strives to have women running the company in all aspects, because as we know; even though women’s clothing is predominantly worn by women, there are still very few women at the heads of fashion houses.

I love when I can recommend a brand for both ethical and aesthetic reasons. Some of you may have noticed a trend with my Lookbook Friday choices: lots of ruffles and flowing garments. As we are moving into summer I find that this style of clothing is some of the most comfortable to wear on those sweltering days. This is a vibe that is super on trend and DOEN has much to choose from if you like this sort of thing.

From maxis, to minis, skirts, tops, coverups and beachwear they a beautiful assortment of easy breezy pieces that celebrate the joy of being a women, while also embracing sustainability and paying homage to California’s rich history with its own distinct fashion style. To see more from this brand head to


Allie founder and creative director for ALLIE NYC

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  1. May 31, 2019 / 5:52 am

    First time to hear about this brand but I’m loving everything I see. The pieces are playful and fun, my faves would be the flouncy floral and white dresses.

  2. May 31, 2019 / 9:46 am

    I just fell in love with this gorgeous collection! The dresses are absolutely amazing! The concept of the brand is truly great!



  3. May 31, 2019 / 1:06 pm

    There is a lot to like about this brand from their ethos to good business practices. And yes the flowing silhouettes with a laidback vibe are perfect for summer.

  4. May 31, 2019 / 4:00 pm

    This fashion I will consider in wearing is chic, lady like and light material also love the patterns. Have a great weekend Allie.

  5. May 31, 2019 / 8:33 pm

    Thanks for the heads up about this brand, Allie. Love the aesthetic of the collection, and it’s wonderful to hear that the brand also has great ethical practices. Double win. I am so obsessed with those dresses, and that blue-and-white pants:)
    Have a lovely weekend:)

  6. May 31, 2019 / 11:14 pm

    lovely dresses!
    have a great weekend,

  7. June 1, 2019 / 1:17 am

    I’ve never heard of DOEN but the collection is beautiful! Double plus for me since the brand is sustainable. Thanks for sharing.

    xo, Maria

  8. June 1, 2019 / 2:34 am

    I love that these gorgeous designs are made sustainably and ethically by a fashion house headed by women.
    These wonderfully feminine Doen designs by the Kleveland sisters are a real treat to look at, must feel wonderful to wear, and look perfect for summer.
    I love them – they look gorgeous!

  9. June 1, 2019 / 6:01 am

    I definitely feel the summer vibes from these outfits! I love that you’re highlighting the importance of how our purchases affect the environment. DOEN looks like a neat brand and I like that it is local to me. I need to check them out!

    Nancy ♥

  10. June 1, 2019 / 12:02 pm

    This photos are so divine, love the summer and period vibe, they truly shine out some happiness and carefree feelings <3 So inspiring!


  11. June 1, 2019 / 1:49 pm

    What a beautiful collection and I love the vintage, classic vibe. I don’t shop for clothes regularly anymore but when I do I make sure it’s a piece that I can wear all the time and not just a passing trend.

  12. Cathleen Shattuck
    June 1, 2019 / 3:36 pm

    Great summer fantasy look! I think that’s Wormsloe in the background of one shot. Love that place.

  13. June 1, 2019 / 6:41 pm

    Those looks are so gorgeous! I do love to support sustainable fashion too, we all should keep an eye on our environment.

    xx Simone
    Little Glittery Box

  14. June 1, 2019 / 8:00 pm

    Dear Allie, now I’m directly happy we have summer what gives at least the possbility to wear all the fantastic pieces from DOEN. This lookbook is a dream and honestly, I want to have each single piece in my closet. Hopefully at least one day it will be one piece 🙂 Thanks for the wonderful inspirations!
    xx from Bavaria/Germany, Rena

  15. June 2, 2019 / 1:24 pm

    I absolutely love the vintage boho style od this lookbook. All the clothes are so gorgeous! Wonderful blouses and dresses in particular. I like this brand even more now that I know it strives to empower women and be environmental and ethical in production.

  16. June 2, 2019 / 1:28 pm

    What a beautiful collection. So feminine and romantic!


  17. June 2, 2019 / 8:41 pm

    What a dreamy collection, and I love that the company embraces sustainability!

  18. June 2, 2019 / 9:36 pm

    Oh this is a wonderful collection and I can’t see a piece I wouldn’t want! Thanks for the introduction to the brand and I agree, these would be great summer pieces! It’s a shame it’s winter here now 😉

    Hope that you’ve had a great weekend! I was surprised with a weekend away, it was wonderful! 🙂

  19. June 3, 2019 / 1:20 pm

    Le tue foto sono bellissime, mi piace si lo stile che gli hai dato, quasi color seppia, sia il tuo viso…
    Hai un viso molto anni ’30.

  20. June 10, 2019 / 3:43 am

    All of these photos are so dreamy! I love how light and delicate the clothing pieces are. Each piece looks perfect for a hot summer day. Thank you for introducing me to another sustainable brand!

    x Kara |

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