My regular readers know that I have been speaking as of late on the impact that our purchases have on the environment. For anyone who read Monday’s post knows that even buying highlighter is fraught with ethical conflicts. It can seem over whelming and daunting. I have also spoken about my desire to be more sustainable in my purchases and doing more pre-loved shopping and buying quality items and items that are made sustainably and ethically. So today I am super excited to share with you the lookbook of a new brand DOEN.
DOEN was found in 2015 by sisters Margaret and Katherine Kleveland. It is their desire to bring the aesthetic that they love: vintage California, to the women of today and to do so by also empowering women and producing the clothes ethically, without exploitation, and causing harm to the environment. DOEN is a collective, and it strives to have women running the company in all aspects, because as we know; even though women’s clothing is predominantly worn by women, there are still very few women at the heads of fashion houses.
I love when I can recommend a brand for both ethical and aesthetic reasons. Some of you may have noticed a trend with my Lookbook Friday choices: lots of ruffles and flowing garments. As we are moving into summer I find that this style of clothing is some of the most comfortable to wear on those sweltering days. This is a vibe that is super on trend and DOEN has much to choose from if you like this sort of thing.
From maxis, to minis, skirts, tops, coverups and beachwear they a beautiful assortment of easy breezy pieces that celebrate the joy of being a women, while also embracing sustainability and paying homage to California’s rich history with its own distinct fashion style. To see more from this brand head to Doen.com