LOVE SHACK FANCY RESORT 2018 FOR LOOKBOOK FRIDAY

Last week I wrote about the Zimmerman dress trend and the super girlie frocks which feature layers of ruffles and lace and are an homage to the ethereal side of the feminine spirit. Well in todays LookBook Friday we are looking at LoveShack Fancy’s resort collection for 2018. The brand which epitomizes this aesthetic was founded by Rebecca Hessel Cohen a former fashion and beauty editor at Cosmopolitan.

Cohen became frustrated while planning her wedding when she was unable to find bridesmaid dresses that suited the more bohemian feel she had in mind. She decided to design her own bridesmaid dresses and within three years this newly discover passion culminated in the launch of LoveShack Fancy.

Ropy belts, tassels and pom poms add to this folksy inspired element

With it’s expected trademark ruffles and easy breezy flowing silhouettes acting as the cornerstone of the collection, it explores a vaguely folksy vibe in an exquisite geometric patterned embroidery that adorns dresses and jackets alike. Ropy belts, tassels and pom poms add to this folksy inspired element; while muted solids in navy and burgundy intermix with crisp whites, seersucker like stripes and the occasional appearance of a metallic textile. Hemlines are long, short and everywhere in between. This brand may only be five years old but with the current buzz around it I see quite the long future for this upstart label.

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Allie founder and creative director for ALLIE NYC

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15 Comments

  1. July 13, 2018 / 8:10 am

    I’m quite sure that this would be an upbeat and as for me I would really go for it 🙂

  2. July 13, 2018 / 3:18 pm

    This brand is new to me and I really like the sweet boho chic vibe of the collection as well as the sue of ruffles which have become a favorite detail of late.

  3. July 13, 2018 / 3:35 pm

    Love Shack Fancy has quickly become one of my favorite brands! I find that they do such a good job of mixing every style together – bohemian, tropical, beach, night out, city day, etc. – to create a brand new, unique look! I think their items of apparel also are really reasonably priced. Of course they’re not inexpensive, but that’s to be expected when you are getting such great quality pieces. The pink/purple dress and the black jacket with coloured detailing are favorite pieces of mine!

    http://www.beingisabella.com

  4. July 13, 2018 / 7:30 pm

    What a stunning collection, very girly but with a classic twist.

  5. July 15, 2018 / 5:29 am

    Oh I’m loving every piece! I really like that navy maxi dress – what a stunning dress! I’m a big fan of ruffles too 🙂

    Hope you are having a great weekend so far 🙂

    Away From The Blue Blog

  6. July 15, 2018 / 7:41 am

    I immediately noticed the bold and wild ruffles. Love the story of the way she was inspired from a personal situation. Funny how a lot of these situations lead us to our answers.

    http://www.fashionradi.com

  7. July 16, 2018 / 10:16 am

    I like to see that you’re always showing us new brands and how they all are related to your good taste in photography!

  8. July 19, 2018 / 2:15 pm

    These are gorgeous dresses indeed, especially the red one with one-shoulder style. So pretty!

    Jessica | notjessfashion.com


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