Luooif Studios @NYFW Fall 2020

First it was the eighties, then is was dad sneakers, now it’s dressing up like an eighties dad, that is if you were still seven years old. The collection for Luooif Studios has been affectionately called “The wild dads’s wardrobe” by the brand’s designers Lena Luo and Ekcee Chan. Think oversized, broad shoulders and slightly off kilter, though there are more then enough feminine frilly pieces to go around, which played to the softer side of the lineup. Velvet, satin and metallics added textural interest, while pearl adornments and embroidered decals added whimsy and charm to this youthful collection. Hemlines were long, silhouettes were more relaxed, and tiers of ruffles and delicate bows festooned intermittently on tops, skirts and dresses reinforced the playful vibe of the collection. A delightful romp of approachable yet quirky looks that imbibe a youth quake appeal of effortless chic. Luooif Studios is a playful luxury at it’s finest.