Ladies in Lace and an Evening With Lucky Magazine at Topshop in NYC

[videos file=”https://youtu.be/5HnRdv7RGo8″ width=”1050″ height=”750″][/videos]

L adies in lace and so much shopping to do! But alas Renta (of PurseFixation.com) and I were not on a shopping spree but were actually at Top Shop for an event sponsored by Lucky Magazine. Though of course I did not walk out empty handed stay tuned for a post on that! But on this lovely evening in NYC, Eva Chen, editor-in-chief of Lucky magazine hosted a fashion panel along with stylist Sophia Pera, model and fashion blogger Christina Caradona of Trop Rouge and former market editor turned baker Amirah Kassem of Flour Shop. It was a wonderful evening filled with anecdotal stories, fashion tips and insider tidbits of what it is like to work in the fashion industry. Sophia spoke about coming to NY from France and how blessed she was to find work doing what she loved. [blockquote]and unlike a certain well know author, she did not complain about this position but used it as an opportunity to grow in her career. Allie of ALLIENYC [/blockquote]She was fairly lucky in her career and spoke about her first job in fashion as assistant to Anna Wintour. And unlike a certain well know author, she did not complain about this position but used it as an opportunity to grow in her career. She moved up the ranks and eventually become associate fashion editor. No small feat and with those credentials is is not wonder her book is always full working as a freelance stylist.

And Amirah shared her desire to start her own business when she found the work she was doing not as rewarding as she expected. Amirah was a delight, and her enthusiasm and zest for life was obvious and I am sure Flour Shop is going to be a huge success. In particular I loved Even Chen’s story on what led her to hire her pink haired assistant who actually started out as an intern. Her smart and savvy assistant had been following Eva Chen on Twitter before she ever applied to work as an intern. In her cover letter she jokingly referred to one of Eva’s favorite movies that Eva had tweeted about, and of course this helped her stand out from the pack and needless to say she got the intern job and was eventually brought on as a full time employee, so let that be a lesson ladies. The “To Whom it may concern” generic cover letter does not cut it in the fashion industry.

 And you may notice my distinct lack of photos, blame it on a migraine but I had my camera on the wrong setting. You can imagine my dismay when I upload to my computer and a fair amount of them were distorted and blurry. Ah such is life, live and learn. However you can watch Renata’s super fun video of the event and don’t worry there will be more reporting from the front lines. Renata and I are becoming quite the team, don’t you think.

Images owned by ALLIE NYC©, please do not use without permission and or crediting/linking back to allienyc.com