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Totokaelo and the Object as Art Aesthetic for Lookbook Friday






















A couple of weeks ago I spoke about fashion as art. Wether fashion is actually art, or should it even be art. Is it art? Or is it a product? Or both? I would venture to say it straddles the fence between both worlds. Ultimately it is a product, or it is an industry that creates products to be consumed, but that doesn’t mean it can’t have value beyond clothing the human body. And the store Totokaelo in Seattle not only understand this, but also seeks to bridge these opposing forces. In today’s Lookbook Friday we will be looking at some of the recently curated garments that Totokaelo is currently “exhibiting”. [blockquote]Ultimately it is a product or it is an industry that creates products to be consumed, but that doesn’t mean it can’t have value beyond clothing the human body. Allie of ALLIENYC [/blockquote]The Totokaelo aesthetic is definitively minimalist with an decidedly Asian influence. With simple constructed lines, generous draping and an unfettered approach to details the overall effect is one of modern utilitarian organicism. With a neutral based palette with copious offerings of black and white and dusty, muted pastels the garments quietly make a statement in a naturalistic yet still vaguely industrial stance. It is a statement of fierce independence and an embracement of the human body as a natural object. Relaxed fit, roomy pieces are balanced by more stream-lined fitted pieces, and the more avant-garde looks are reined in by more traditional pieces. No you won’t find a lot of “sexy” cocktail, date night looks here. But there so many beautifully crafted items in this “collection”  that I am sure one could invest in a piece the way one would invest in a beautiful object for the home. And in fact that is the true essence behind this unique store which also sells objects in addition to apparel. And I for one think that number of the mid thigh skimming draped cut dresses would look super chic and sexy with a pair of ankle booties or strappy metallic sandals. Granted the pieces offered by this curator are not cheap. But neither is good art.



  1. This style is different and I love different. Have a great weekend doll.

  2. Nice looks! Really gorgeous, all of them.

  3. what a beautiful collection!

  4. I browse the Totokaleo site from time to time and just fall in love with so many things on there. Their aesthetic really is beautiful but the prices not so much. I heard they may be opening a store in NYC later this year.

  5. Lookbook Friday, our favorite day of the week lol. We’ve never heard of this brand but now we’re obsessed. thanks so much for sharing, so many inspirational beautiful pieces!!

    xx 365Hangers

  6. By now you know I’m not a fan of shapeless clothes but this collection is strangely beautiful and I’m really loving a few pieces from here especially the grey dress in picture number two.

    Shireen | Reflection of Sanity

  7. These minimalist designs are crafted beautifully, and I love everyone of them! Never heard of this brand before, glad you showcased it here. I actually do view fashion as an art form, and sometimes think that I am wearing a piece of art. Feels so good!


  8. I really like the layering! These looks are like wearable art 🙂

  9. I feel like such a Mom, but I’m going to type this out anyway… I could totally see myself wearing Totokaelo their clothes look comfortable. I would love to wear a crop top, though. I’m working on it. 🙂

  10. I need to track down that old post of yours. I contemplated the same idea two years ago and concluded that fashion — including ordinary fashion worn by normal women — is, indeed, art. Creative expression with clothing passes the test, IMHO. That fact that fashion is also an industry doesn’t disqualify it; much commercial art involves selling. I believe the only reason fashion (other than haute fashion) isn’t recognized as art is the sexist view that if women are doing something, it can’t be valuable. (I hold the opposite belief.)

  11. Hi Allie I am going to visit their site now!! Great pieces, love this style.
    Have a lovely weekend.
    Glamoury Armory Blog

  12. oh wow, what a great lookbook so fabulous 🙂


  13. wow what a stunning lookbook. always amazed to see what designer’s are coming out with next! xo

  14. Every style and Dress up Awesome….
    Thanks for sharing 🙂
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  15. Amazing collection!
    Have a great weekend!

  16. A true work of art, very beautiful photos my favorite was the white dress over jeans.
    I blog about jewelry and how to style jewelry with outfits, tell me what you think.

  17. Definitely interesting pieces, the ones you would spend some more time staring at in the museum of Modern Art 😉 I personally think that fashion & art are naturally bond together and one inspire another. Of course, if you ask Karl Lagerfeld, he would say that his doesn’t consider himself as an artist but a craftsman:-)

    Toast your Purse with an Outfit!
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  18. Simple and clean cut – I can definitely see the Asian influence. Very cool designer, thanks for sharing!

  19. I have always thought of fashion as art! I really love the loose dresses. I imagine those would be perfect to wear during the hottest days of the Summer!

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