Sister Jane London For Lookbook Friday

The summer rays are just around the corner. And we will be dressing for picnics in the park, strolling along the boardwalk and dinning at outdoor cafes. Can you see it? Flirty retro frocks, a-line jewel encrusted mini dresses, embroidered short sets, pastel suits, checkered rompers, floral maxis, and wispy pleated skirts, yes it is all here. With it’s mid-century mind set and lady like silhouettes the brand sticks to it’s aesthetic of dreamy demure looks for it’s latest campaign.

In my quest to do less fast fashion and embrace independent designers a purchase like this would be spot on

I discovered the brand on Instagram when an influencer I follow was decked out in a beautiful layered maxi in an exquisite paint speckled print. When I checked the dress online it retailed for $88.00. Not super cheap but also won’t break the bank. In my quest to do less fast fashion and embrace independent designers a purchase like this would be spot on.

See below for the specific dress I am speaking about. Such a stunner right?


View this post on Instagram


@russianready in the Lookout Maxi Dress from #LazulineTide #SJsisterhood ⁣

A post shared by ✶ Sister Jane ✶ (@dreamsisterjane) on


Allie founder and creative director for ALLIE NYC

Find me on: Twitter | Instagram


  1. April 12, 2019 / 9:33 am

    Awesome fashion spring inspirations- I like this pale colors

  2. April 12, 2019 / 11:56 am

    Love the tweed set and the red dress.


  3. April 12, 2019 / 2:34 pm

    These looks are so fun and feminine without being OTT frilly! I’m loving that first pink dress. Off to see if they ship to the US.

  4. April 12, 2019 / 4:23 pm

    Una entrada estupenda! Espero verte pronto por mi blog! Feliz fin de semana!

  5. April 12, 2019 / 8:26 pm

    I love these pink dresses, and also that light blue suit! Would love to wear these next spring with a cool sun hat and big sunglasses 🙂

  6. April 12, 2019 / 10:13 pm

    Hello allie
    Seeing these clothes I can understand why won’t buy fast fashion, I loved the pink mini dress and the embroidered blouse woww I have no words !!!


  7. April 13, 2019 / 12:41 am

    What a stylish lookbook!

  8. Gabrielle
    April 13, 2019 / 1:19 am

    Oh wow, some of these looks are kiiiiilling me! A definitely ‘yes’ to the white ruffled sheer blouse – what a gorgeous addition to a Springtime wardrobe! x

  9. April 13, 2019 / 2:31 am

    I love how these outfits are put together! The poodle top looks pretty cool with the spotted skirt. I love how classy the ruffled white top and blue outerjacket looks. There are so many different ways to put together an outfit! I like that this is the perfect opportunity to flaunt all of the different dresses and such. Thanks for sharing!

    Nancy ♥

  10. April 13, 2019 / 8:44 pm

    Love these pictures!! The outfits are so unique!

  11. April 13, 2019 / 8:47 pm

    These are such beautiful pieces and with the extra little details I expected the pieces to be much more expensive – that $88 dress is such a good price point! I’m loving the first outfit you shared the most though 🙂

    Hope you are having a lovely weekend! I had brunch with some other local style Instagrammers yesterday and it was so fun 🙂

    Away From The Blue

  12. April 13, 2019 / 10:24 pm

    Usually when I comment on lookbook posts I mention which outfits I like best, BUT…
    In this case I absolutely LOVE all of them!!!!!! I’m swooning! All of the Sister Jane London outfit pieces in the outfits shown above look delightfully feminine and pretty!
    Yes, that dress featured on the dreamsisterjane Instagram post is a stunner!

  13. April 13, 2019 / 10:39 pm

    Very inspiring looks❤

  14. April 14, 2019 / 12:04 am

    Tan vintage y tan bello
    Me encanta

  15. April 14, 2019 / 3:31 am

    Oh my goodness I love these styles so much! They look so cute 🙂 This is such great inspiration for me!
    Thank you xx

  16. April 14, 2019 / 5:28 am

    Las fotos son geniales! Espero verte pronto por mi blog! Feliz domingo! 🌼🌼🌼

  17. April 14, 2019 / 8:38 am

    Ohh these retro vibes are so cool and even more awesome is supporting new independent designers. I like that dress a lot!

  18. April 14, 2019 / 1:32 pm

    These outfits are so creative, I love them 🙂 xx

  19. April 14, 2019 / 9:43 pm

    love them all!

  20. April 15, 2019 / 4:00 pm

    Some many gorgeous looks. Love he pink dress.. and the blue suit and so many more outfits.

  21. April 15, 2019 / 6:35 pm

    This whole collection is dreamy! I love the aesthetic of the clothing and photos so much. It’s so hard for me to pick a favorite piece because I fell more in love with each piece as I was scrolling. That pink dress is stunning and I love the yellow floral dress with the red shoes. Any of these looks would be perfect for spring!

    x Kara |

  22. April 18, 2019 / 12:35 am

    These are, as usual, beautiful fashion photos. I love the ethereal, dreamy aesthetic. I am pleased to know that it is also relatively budget friendly. I cannot wait to shop this brand. It was so wonderful seeing you recently.

  23. April 21, 2019 / 7:56 pm

    Dear Allie, I have to admit that Sister Jane wasn’t so far on my radar. How good you discovered this brand on Instagram as I like what you show from the lookbook so much! Thanks a lot for these wonderful inspirations. I will check out where I can get pieces of this brand immediately 🙂
    Happy Easter!
    xx from Bavaria/Germany, Rena

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