Nautica’s New Store in Soho Let’s Take a Look

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The weather finally turned nice and of course I had to get out and enjoy the spectacular weather. And many of my regular readers know one of my favorite things to do is shop in Soho. I use to work in this wonderful neighborhood but changed jobs in December and I seriously miss it. So any chance I get I head to Soho for day of shopping and brunching. And for anyone traveling to New York this summer if you are a fashionista like myself you just can’t miss visiting this shopping mecca.













And Soho now has a new retailer to add to it’s illustrious list of fabulous go to places to shop. Nautica recently opened a space at 101 Prince Street and I was lucky enough to have the pleasure to visit the new store to check out the new space and the new line for summer. Nautica known for it’s nautical inspired sportswear and preppy chic aesthetic creates wearable clothes that are not too fussy, but are still sophisticated and on trend. Carrying approachable clothes for both men and women this is one shop where your significant other will not want to run for the nearest sports bar.

They have an innovative in-store design element, called “The Style Bar”, it offers a selection of the season’s key pieces in a curated presentation where shoppers can explore new styles and fulfill one’s curiosity. Digital tablets are available and equipped with editorial look books so shoppers can browse head-to-toe styled looks for inspiration. So cool right? Other services include custom tailoring and same day home delivery in Manhattan for all online and in-store purchases. Nautica also plans to partner with local SoHo businesses in various capacities to show support for the community and its neighbors and brands.

Be it pair of fun printed shorts for your guy or a fun mesh tee for you, you will find it all at the new space.

I love the unisex element at the store, you and your main squeeze could easily shop here together and step out looking like the fabulous fashion forward duo that you are. Be it pair of fun printed shorts for your guy or a fun mesh tee for you, you will find it all at the new space. And if you don’t live in New York and are’t planning a trip here this summer you can head to And be sure to check out their Inside Nautica page where you can discover the Nautica lifestyle and learn more about what this conscientious company is about, and their work with Charity Water.

  • Jackie Harrison
    May 30, 2016

    What a cool store to go vsit.

  • Rowena
    May 30, 2016

    I’ve actually walked by this shop a few times since it opened but I’ve never gone in because the I’m not a fan of their preppy style so thanks for the peek inside.

  • Shireen L. Platt
    May 30, 2016

    I actually like the brand Nautica and their style is right up my alley. I’ll check the Nautica page, thanks Ali!

    Shireen | Reflection of Sanity

    May 30, 2016

    haven’t been to a nautica in ages, so i loved seeing a peek into it. loved the color stories as well. hope you were able to relax this weekend.

  • elle the Elle Diaries
    May 30, 2016

    I like this brand very much. I am glad they moved to Soho. They are reasonably priced and I like their aesthetic. Love the digital table too!
    I rarely get to Soho, and am also tempted to go when you write one of these excellent posts!
    xx, Elle

  • Style Tomes
    May 30, 2016

    Love the idea of the style bar! I hope more stores adapt the concept of featured inspiration for shoppers. It’s be cool if they pulled IG inspo from influencers on the spot for people to browse too.
    Style Tomes ||ST on IG

  • Akaleistar
    May 31, 2016

    How cool that they have tablets so you can browse the lookbooks! I love seeing the ways technology and commerce come together 🙂

  • Rea
    May 31, 2016

    I love shopping, and i will have a look on this shop

  • glamourzone
    May 31, 2016

    It looks amazing.Wow

  • Cynthia
    May 31, 2016

    Cute store! I like the colors.

The Row Pre-Fall 2016 for Lookbook Friday
Nautica’s New Store in Soho Let’s Take a Look