Luooif Studios @NYFW Fall 2020

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[bigletter]First it was the eighties, then is was dad sneakers, now it’s dressing up like an eighties dad, that is if you were still seven years old. The collection for Luooif Studios has been affectionately called “The wild dads’s wardrobe” by the brand’s designers Lena Luo and Ekcee Chan. Think oversized, broad shoulders and slightly off kilter, though there are more then enough feminine frilly pieces to go around, which played to the softer side of the lineup. Velvet, satin and metallics added textural interest, while pearl adornments and embroidered decals added whimsy and charm to this youthful collection. Hemlines were long, silhouettes were more relaxed, and tiers of ruffles and delicate bows festooned intermittently on tops, skirts and dresses reinforced the playful vibe of the collection. A delightful romp of approachable yet quirky looks that imbibe a youth quake appeal of effortless chic. Luooif Studios is a playful luxury at it’s finest.[/bigletter]

After the finale the lights dimmed and then came up again, but instead of the usual bow by the designers, a solitary young man walked out with a laptop in this hands were we could see the designers. Sadly the designers Lena Luo and Ekcee Chan could not travel to New York for Fashion Week due to the Coronavirus and the travel ban. The show itself almost did not happen as the collection had been held up in customs for days. But luckily for all of us it arrived in time. The designers communicated with their team remotely to make sure the show went ass planned. So needless to say, when there is a will, there is a way. So hats off to them and their team.