Gucci Fall 2019 A Gleeful Celebration With a Dark Foreboding Message

I think most people will agree we are living in trying times. Albeit, trying times that on the surface appear to be a paradox. We are told here in the U.S that the economy is booming, really? The only people who believe this are the government and the media. Speak to anyone on the ground and they say otherwise. You don’t see touch light parades in booming economies. Europe is also feeling this shift. The big difference is the media and government recognize there is a problem and openly address the shifts in the economy, unlike The States where we are told that the Emperor is dressed in his finest, ignoring the obvious, and pretending not to see his bloated naked body.

Everyone can feel this shift, and the world tilting and sliding off into an oblivion, but it seems no one can quite articulate it. And more and more I felt this sense of unease at the shows. Much like the Rick Owens show I attended in Paris, Gucci’s show for Fall 2019 embraces the duality of this absurdity with it’s often colorful and decadent lineup with masked models marching military style down the runway in a sullen daze. I silently heard in my head: shame, shame, shame. This show despite the playfulness of the clothes, was not celebratory, but foreboding and more then a little menacing.

Be sure to try and watch the whole show, it will suck you in and spit you out the other side feeling dazed and filled with a more then a wee bit of dread. Complete with roaring lions, barking dogs and a steady drumbeat of what? But hey, the clothes are stunning, so there’s that!


Allie founder and creative director for ALLIE NYC

Find me on: Twitter | Instagram



  1. June 14, 2019 / 9:42 am

    I think your thoughts and observations can’t be denied and therefore thanks a lot for posting this video. What a frame but the clothes are stunning indeed.
    xx from Bavaria/Germany, Rena

  2. June 14, 2019 / 2:26 pm

    Hi Allie
    I’m smashed by the images and music!! The media in Portugal told the same about US economy!!

  3. June 14, 2019 / 2:46 pm

    Trying times indeed. The economy is such a mess and it’s not going to get any better as long as dumb dumb and his minions are around and I’m afraid for the far reaching effects even beyond the next election. This show is absolutely haunting with it’s symbolic commentary on the current state of the world.

  4. Adam York
    June 14, 2019 / 3:04 pm

    Looks a great Gucci show though, despite the hidden messages you sensed!

    Your Average Guy Style

  5. June 14, 2019 / 4:29 pm

    This message rings very true Allie. Its a sign of our times, and Gucci reflects this. I was reading a study recently that proved although we are better off than decades ago (health advances, more income, bigger houses) we are living in times where people are unhappier than they’ve ever been in history. So sad! Things we can’t buy like friends and family are where real happiness is!


  6. June 14, 2019 / 7:20 pm

    All that chaos of noise but the fashion is always on point Gucci never disappoints. Great Fashion video

  7. June 15, 2019 / 3:49 am

    This message is so, so important, Allie. Thanks for sharing!

  8. June 15, 2019 / 4:51 am

    Gucci never fails, like seriously.
    Alessandro Michele really has serious taste in fashion that makes Gucci even more wonderful, love the collection so much!


  9. June 15, 2019 / 2:43 pm

    I dread at the thought he would be re-elected….we here in Canada are feeling the shift too. 🙁

  10. June 16, 2019 / 7:17 am

    OMG what I show… loving the clothing and the cool mask accessories.
    This is filmed perfectly!

  11. June 16, 2019 / 9:11 pm

    Awesome show ❥

  12. June 17, 2019 / 1:19 am

    Yes, you’re right their faces were expressionless. But those bags and outfits look really good.

  13. June 20, 2019 / 10:41 am

    Great text, Allie! First of all congrats on the way you express how you’re facing a current problem happening in your country, it is very similar to other economies in the world but I feel like the main focus is always in the States and many decisions that are made here will affect the rest of the countries of the world.

    And I liked how you linked this idea to fashion, in the end fashion is more than pretty clothes and it could also represent how we’re facing the troubles and the ideas of a generation in a certain time.

    And what can I say about Gucci? I love how Alessandro is bringing new ideas to this brand and I’m always excited to see new things from him 🙂

    You were pretty lucky to attend this show!

  14. June 20, 2019 / 2:00 pm

    Both Europe and USA have serious problems with economy, but in USA more people seem to believe the media… In Europe most media reports are lies as well, but people tend to understand that most media houses are privately owned and hence not independent. It is only a matter of time before the economy of EU and USA collapses completely. I think that is why they (i.e Western governments) are so anxious to start a war with China or Russia. It is the only way they can cover up their economical failures. It is nothing new, but people don’t want to believe the bad news, so they have been covering it up for years with some success..

  15. June 20, 2019 / 2:07 pm

    I love Gucci- and I love them even more for making statements like this. I think it’s only natural for art to reflect current politics/climate, but in the age of social media I think it’s become a bit tougher for people to speak out (with their art or otherwise) in fear of the internet trolls and radicals coming out of the woodwork. But speaking up is SO necessary- especially if things are to change.

    Le Stylo Rouge

  16. June 23, 2019 / 3:39 am

    such a great show !!

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