










I am happy to share with you Chocheng‘s collection for Spring/Summer 2020. While itβs early sixties retro feel was refreshingly minimalist, it was also simultaneously sumptuous. The pieces with their high end fabrics that are produced in Europe and hand sewn in London have the feel of a throwback garment with itβs attention to detail and meticulous fit. The palette of white, pale pink, coral, red, creamy yellow and black had a sense of playful sophistication. Much like the farm-to-city character Holly Golightly in Breakfast at Tiffanyβs, the lineup feels sophisticated yet simple and unassuming.
To see more the collection and to read a more in-depth review please head to Hauterly.com

Kinga
September 30, 2019I love NYFW π
Jennifer
September 30, 2019Ooohhhh I really like this collection a lot!!
Jennifer
Effortlessly Sophisticated
The Fashion Folks
September 30, 2019Love the Audrey Hepburn vibes of this collection! Such a fun mix of casual outfits and more proper ones. Have a lovely week! Xx
http://www.thefashionfolks.com
Amy Aed
September 30, 2019I’m seeing a lot of more muted colours this season which is pretty cool.
Have a great week π
Amy x Wandering Everywhere
Panty Buns
September 30, 2019Your photographs of the Chocheng SS2020 designs being worn on the runway are fabulous!
I’m especially loving the looks of the dresses with the black on white and white on beige diagonal grid prints.
Didier
September 30, 2019oh lovely! I really need to catch up on photos of fashion week!
-Didier
http://www.didieryhc.com
Hena Tayeb
September 30, 2019I definitely like this collection more than any other.. love the simplicity and wearability of all the pieces.
Pablo
October 2, 2019This collection takes me to a day in the countryside with fresh air and with fruits in the basket… Even tho is very conceptual, I think is very wearable for the daily life π
Good luck in your PFW adventure!
KizzyDoll
October 2, 2019Oh these are so stunning. I particularly loved the black and white striped dresses, would love wearing that. Gorgeous pictures. Thanks so much for the comment lovely. Sadly, I have had abuse from family as well, I know how that goes, it can really make it hard to understand as family isn’t meant to be that way. I hope you are ok now!!!
Emmy
October 2, 2019Oh wow! These are hand-sewn!!! That’s so awesome! I love the pieces, but my fave are the ones with the thick vertical stripes π Very Holly Golightly indeed. Thanks for sharing this collection, Allie. Have never heard of this brand before…I’m so out of it!
Adam York
October 2, 2019What an interesting collection! Thanks for sharing!
https://twitter.com/AverageGuyStyle/status/1176822881751314433
Shireen L. Platt
October 3, 2019I adore this collection sooooo much! Minimalistic and yet, so chic and very wearable!
Radi
October 3, 2019Very clean and simple cuts. I like that every designer has their own style, signature!
http://www.fashionradi.com
Jessica
October 3, 2019Such a gorgeous collection. What a lovely show.
Jessica | notjessfashion.com
Lorna
October 3, 2019Can’t say that I can pretend to know anything about this brand, but I love the black and white stripes! I hope you’re well and having a lovely October so far!
Raindrops of Sapphire
S
October 3, 2019beautiful collection: classy but modern and very wereable!
XO
S
https://s-fashion-avenue.blogspot.com
Ashley
October 3, 2019The 60s vibe is really good here, without being too dated. I love all the dresses- so many options!
-Ashley
Le Stylo Rouge
Kara
October 4, 2019I really love this collection! The minimal 60’s vibes are beautiful and I love how wearable yet unique each piece is. The color palette is perfect too! My favorite is the red collared dress.
x Kara | http://karascloset.net
Rowena
October 5, 2019This collection may be minimalist but it is done in a very interesting way and elegant way especially with retro throwback vibes.