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I am happy to share with you Chocheng‘s collection for Spring/Summer 2020. While it’s early sixties retro feel was refreshingly minimalist, it was also simultaneously sumptuous. The pieces with their high end fabrics that are produced in Europe and hand sewn in London have the feel of a throwback garment with it’s attention to detail and meticulous fit. The palette of white, pale pink, coral, red, creamy yellow and black had a sense of playful sophistication. Much like the farm-to-city character Holly Golightly in Breakfast at Tiffany’s, the lineup feels sophisticated yet simple and unassuming.

To see more the collection and to read a more in-depth review please head to

  • Kinga
    September 30, 2019

    I love NYFW πŸ™‚

  • Jennifer
    September 30, 2019

    Ooohhhh I really like this collection a lot!!

    Effortlessly Sophisticated

  • The Fashion Folks
    September 30, 2019

    Love the Audrey Hepburn vibes of this collection! Such a fun mix of casual outfits and more proper ones. Have a lovely week! Xx

  • Amy Aed
    September 30, 2019

    I’m seeing a lot of more muted colours this season which is pretty cool.

    Have a great week πŸ™‚
    Amy x Wandering Everywhere

  • Panty Buns
    September 30, 2019

    Your photographs of the Chocheng SS2020 designs being worn on the runway are fabulous!
    I’m especially loving the looks of the dresses with the black on white and white on beige diagonal grid prints.

  • Didier
    September 30, 2019

    oh lovely! I really need to catch up on photos of fashion week!


  • Hena Tayeb
    September 30, 2019

    I definitely like this collection more than any other.. love the simplicity and wearability of all the pieces.

  • Pablo
    October 2, 2019

    This collection takes me to a day in the countryside with fresh air and with fruits in the basket… Even tho is very conceptual, I think is very wearable for the daily life πŸ™‚

    Good luck in your PFW adventure!

  • KizzyDoll
    October 2, 2019

    Oh these are so stunning. I particularly loved the black and white striped dresses, would love wearing that. Gorgeous pictures. Thanks so much for the comment lovely. Sadly, I have had abuse from family as well, I know how that goes, it can really make it hard to understand as family isn’t meant to be that way. I hope you are ok now!!!

  • Emmy
    October 2, 2019

    Oh wow! These are hand-sewn!!! That’s so awesome! I love the pieces, but my fave are the ones with the thick vertical stripes πŸ™‚ Very Holly Golightly indeed. Thanks for sharing this collection, Allie. Have never heard of this brand before…I’m so out of it!

  • Adam York
    October 2, 2019

    What an interesting collection! Thanks for sharing!

  • Shireen L. Platt
    October 3, 2019

    I adore this collection sooooo much! Minimalistic and yet, so chic and very wearable!

  • Radi
    October 3, 2019

    Very clean and simple cuts. I like that every designer has their own style, signature!

  • Jessica
    October 3, 2019

    Such a gorgeous collection. What a lovely show.
    Jessica |

  • Lorna
    October 3, 2019

    Can’t say that I can pretend to know anything about this brand, but I love the black and white stripes! I hope you’re well and having a lovely October so far!

    Raindrops of Sapphire

  • S
    October 3, 2019

    beautiful collection: classy but modern and very wereable!

  • Ashley
    October 3, 2019

    The 60s vibe is really good here, without being too dated. I love all the dresses- so many options!

    Le Stylo Rouge

  • Kara
    October 4, 2019

    I really love this collection! The minimal 60’s vibes are beautiful and I love how wearable yet unique each piece is. The color palette is perfect too! My favorite is the red collared dress.

    x Kara |

  • Rowena
    October 5, 2019

    This collection may be minimalist but it is done in a very interesting way and elegant way especially with retro throwback vibes.

Academy of Art University Graduates @NYFW SS2020