I am happy to share with you Chocheng‘s collection for Spring/Summer 2020. While it’s early sixties retro feel was refreshingly minimalist, it was also simultaneously sumptuous. The pieces with their high end fabrics that are produced in Europe and hand sewn in London have the feel of a throwback garment with it’s attention to detail and meticulous fit. The palette of white, pale pink, coral, red, creamy yellow and black had a sense of playful sophistication. Much like the farm-to-city character Holly Golightly in Breakfast at Tiffany’s, the lineup feels sophisticated yet simple and unassuming.

To see more the collection and to read a more in-depth review please head to


Allie founder and creative director for ALLIE NYC

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  1. September 30, 2019 / 10:17 am

    I love NYFW 🙂

  2. September 30, 2019 / 3:30 pm

    I’m seeing a lot of more muted colours this season which is pretty cool.

    Have a great week 🙂
    Amy x Wandering Everywhere

  3. September 30, 2019 / 7:20 pm

    Your photographs of the Chocheng SS2020 designs being worn on the runway are fabulous!
    I’m especially loving the looks of the dresses with the black on white and white on beige diagonal grid prints.

  4. September 30, 2019 / 7:52 pm

    I definitely like this collection more than any other.. love the simplicity and wearability of all the pieces.

  5. October 2, 2019 / 11:59 am

    This collection takes me to a day in the countryside with fresh air and with fruits in the basket… Even tho is very conceptual, I think is very wearable for the daily life 🙂

    Good luck in your PFW adventure!

  6. October 2, 2019 / 6:30 pm

    Oh these are so stunning. I particularly loved the black and white striped dresses, would love wearing that. Gorgeous pictures. Thanks so much for the comment lovely. Sadly, I have had abuse from family as well, I know how that goes, it can really make it hard to understand as family isn’t meant to be that way. I hope you are ok now!!!

  7. October 2, 2019 / 7:21 pm

    Oh wow! These are hand-sewn!!! That’s so awesome! I love the pieces, but my fave are the ones with the thick vertical stripes 🙂 Very Holly Golightly indeed. Thanks for sharing this collection, Allie. Have never heard of this brand before…I’m so out of it!

  8. October 3, 2019 / 4:38 am

    I adore this collection sooooo much! Minimalistic and yet, so chic and very wearable!

  9. Lorna
    October 3, 2019 / 12:12 pm

    Can’t say that I can pretend to know anything about this brand, but I love the black and white stripes! I hope you’re well and having a lovely October so far!

    Raindrops of Sapphire

  10. October 3, 2019 / 5:23 pm

    The 60s vibe is really good here, without being too dated. I love all the dresses- so many options!

    Le Stylo Rouge

  11. October 4, 2019 / 6:19 pm

    I really love this collection! The minimal 60’s vibes are beautiful and I love how wearable yet unique each piece is. The color palette is perfect too! My favorite is the red collared dress.

    x Kara |

  12. October 5, 2019 / 12:55 am

    This collection may be minimalist but it is done in a very interesting way and elegant way especially with retro throwback vibes.

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