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2018 and the future of blogging and influencing, where are we headed?

Fashion - alimackin@gmail.com - January 22, 2018

It has become a bit of a tradition for me, but I like to look at the future of blogging and the influencing arena in general at the start of each new year. It seems this is an ever changing field so to speak, though not sure if “influencing” is technically considered a field of work. And on that note does anyone even say “field” anymore pertaining to the industry for which they work?

Things change so rapidly now, it seems you barely have time to embrace a medium or platform, and that as soon as you do, it boarders on becoming obsolete. The publishing industry has been around in it’s modern day form for roughly a hundred years. Magazines rose in popularity in the Victorian era when leisure time become more prevalent due to technical advances and the industrial revolution. And now we are in the twenty first century’s technical revolution and it is upending a hundred year old industry.

But it is happening. And faster then many realize

We often hear of robots replacing blue collar jobs in the manufacturing industries but you do not hear quite as much talk about white collar jobs in big cities being lost to advances in technology. Can anyone say smartphone? But it is happening. And faster then many realize.

It has been debated that blogs and blogging have challenged the publishing industry though really the issue is much more complex then simply blaming it on one phenomenon. But that said, what about blogs? Now it seems blogs too are challenged. And may become a thing of the past.

YouTube is going to give all publishing platforms a run for their money

Many believed that blogs would go by the way side in lieu of the rising popularity of Instagram. Although this has not quite happened, blogs are definitely seeing much more competition for viewership. And more then Instagram, YouTube is going to give all publishing platforms a run for their money. They say four hundred hours of videos are uploaded every minute.

So if an industry that has been round for over a hundred years, is being challenged by a platform that has been around for about a decade or less and that platform is now being challenged by a platform that has also been around for a decade but due to advances in technology has become more accessible then ever, where will all this lead in the next decade? Or the one after that? Or the one after that?

how many jobs do these brave new industries really create?

So what exactly is the future of blogging? Or vlogging for that matter? And how many jobs do these brave new industries really create? What percentage of bloggers and vloggers earn a viable living? What say you? Where do you see the brace new world of “influencing” headed in the next decade or two?

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Marc Jacobs Resort 2018 for lookbook friday

Fashion - alimackin@gmail.com - January 19, 2018


This has been a challenging winter for sure. And I for one am more then ready for some R and R in a warm resort destination. Well I may not be jet setting off to a tropical climate in the near future I can bring to you my dear readers Marc Jacob’s Resort Collection for 2018.

With it’s can’t be missed sixties references and it’s liberal use of satin, this lineup takes a stance. There is no in between, you are either on board or your not. I for one love it, to me nothing is more sexy and comfortable then a shift dress. I love the freedom it invokes.

A blast from the not so distant past and nod toward a brighter less sever future

Yes they may not be for everyone but there is a certain sense of liberty in these defiant frocks. Much of which is expressed in this lookbook with the striking poses of the models. Add embellished pencil skirts, pretty detailed tunic tops, a plethora of kitten heels, this lineup is as much fun as it is compelling. A blast from the not so distant past and nod toward a brighter less sever future.

To see more from this collection head to Vogue.com

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It’s finally here-the customizable shoe-Enter Shoes of Prey

Fashion - alimackin@gmail.com - January 15, 2018

Have you ever seen a pair of shoes that you loved but wished you could tweek one or two things? Make the heel lower or higher, have a block heel instead of stiletto or make it a sling back instead of a fully closed heel? Well today you are in luck. Shoes of Prey is a new customizable shoe brand that allows you to do just that. And they don’t stop at heels, they also offer boots, slip-ons and sneakers.

 

And the best part? They are affordable averaging between $149-$169 a pair. Click on style you like and then click customize and you will see all the options available for making the perfect pair of shoes for you. I love this! First there was customizable dresses and now shoes, does it get ant better? Head to ShoesofPrey.com and get styling!

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Delphine Delafon’s Pre-Fall 2017 for lookbook friday

Fashion - alimackin@gmail.com - January 12, 2018

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In todays Lookbook Friday we are looking at the Parisian brand Delphine Delafon. The brand was founded in 2011 as a handbag company. Originally know for her specialized bucket bag featuring engraved and numbered eyelets the company has expanded to include customized bags and Ready-to-Wear.

this line up embraces the romantic ethos of a free-spirited it girl

We are looking at the company’s first attempt at Ready-to-Wear with the pre-fall 2017. The brand’s only garment collection to date has a distinct seventies flair and a decidedly French feel. With it’s high-waisted wide legged trousers, electric pops of color and liberal use of crushed velvet it is safe to say this line up embraces the romantic ethos of a free-spirited it girl

I hope to visit the studio in Paris one day to create a bag of my own. If you want to learn more about Delphine Delafon head to website at Delphinedelafon.com

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The Gold Medallion Necklace Trend

Fashion - alimackin@gmail.com - January 9, 2018

Over-sized statement necklaces were a huge trend a number of seasons ago. And although we still see the bold-can’t-be-missed necklaces about, the trend now seems to be swinging in the opposite direction with a more toned down approach. Though no less eye catching this sought after look features layers of necklaces mainly pendents, medallions and charms—preferably in gold. And in particular the medallion is really having moment. From A Listers like Kim Kardashian to YouTube stars to the biggest bloggers and influencers this is a super hot item on every fashionista’s must-have list.

Have you jumped this trend? If so, what influenced your purchase

I just ordered my first one from Nordstrom from the brand LuluDK. It was on sale from $68.00 down to $30.00! I am so excited to get it and I can not wait to share it with you my dear readers. Have you jumped this trend? If so, what influenced your purchase? If not, what is your go to jewelry trend of the moment.

Images via 1 Ashley Brook :: 2 Lizzy Hatfeld :: 3 Lindsay Holland :: 4 Express :: 5 Chriselle Lim :: 6 Linday Holland

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Collectionsy-Milano ss2018 for Lookbook friday

Fashion, Fashion Design, Fashion Trends - alimackin@gmail.com - January 5, 2018

Happy 2018 everyone. Here is hoping that 2018 will be a better year then the one we left behind. It is the time of the year when we look inward and then outward

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Happy 2018 everyone. Here is hoping that 2018 will be a better year then the one we left behind. It is the time of the year when we look inward and then outward. And for me this means a more dedicated vision of bringing to you my devoted readers the best in new and emerging designers. I want to focus less on the well known designers, not that you will not see coverage of the heavy hitters but you will certainly see more of a focus on break out talents and the smaller houses.

And in today’s Lookbook Friday I am going to introduce you Collectionsy-Milano. A brand based out of Italy and founded by Shang Yang who studied at the Domas Academy in Milan. Shang Yang rose quickly working with well know brands in Italy while still in school and having his 2016 graduate collection featured in Vogue Italia.

His strength lies in his deceivingly simple lines and playful aesthetic

The collection for 2018 embraces a youthful and more body conscious silhouette then we have seen the last few seasons. Fluctuating between streamlined pieces of expert tailoring and more embellished garments the lineup offers a kinetic duality of adorned minimalism. His strength lies in his deceivingly simple lines and playful aesthetic. With the elongated body dresses and two tiered skirt and ruffled jackets stealing the show. To see from Shang Yang head to Collections.com.

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PFW Street style rick owens part two and final PFW Post

Fashion - alimackin@gmail.com - January 1, 2018

As promised here is the last installment of my Paris street style from PFW

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As promised here is the last installment of my Paris street style from PFW. And it is now 2018! I took thousands of photos—literally thousands. So there you have it. And as I have been shooting more and more I decided that I needed a separate space to showcase my photography and thus J’Etalage was born. J’Etalage means “I flaunt” in French. So I am formally introducing you to my photograph site.  I hope you enjoy it as well as this last round of photos, and I will be reporting all the news on New York’s upcoming Fashion Week so be sure to stay tuned!

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Vlogmas #4 Happy Christmas to Me

Fashion - alimackin@gmail.com - December 27, 2017

Well Christmas has come and gone and we are quickly approaching the new year. 2017 has not been the best year, not for the country, the world at large or for me personally. Let’s hope 2018 will be better. But there is alway retail therapy to get you through. This is my last Vlogmas and I am going to share with you my dear readers a few of things I picked up for myself when I was Christmas shopping for family and friends, hmm funny how that happens.

Hope you enjoy it and Happy New Year every one!

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Georgine Spring 2018 for lookbook friday

Fashion - alimackin@gmail.com - December 22, 2017

It is Christmas weekend and New Years Eve is right around the corner. Time to look forward and celebrate the coming of a new year

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It is Christmas weekend and New Years Eve is right around the corner. Time to look forward and celebrate the coming of a new year. And of course this often ushered in with a night of drinking, merriment and a fabulously fashionable reason to get dressed up. And Georgine offers up a plethora of cocktail party inspired garments.

Last winter I had the please of attending Gerorgine’s Fall 2017 runway show during NYFW and it was quite the show, you read more that here. Known for creating youthful and bold clothes with a rock-n-roll flare, the line up for spring 2018 is an elegant take on this from the street up aesthetic.

with it’s electric hued pops of color, less then demure finishes and animal print accents, this collection is not for the  more timid clothes horse

With fitted long hemmed pencil dresses featuring ruffle detailing to wide legged pants suits and trench coat frocks we are seeing a bit of a more grown up tone. Though rest assured with it’s electric hued pops of color, less then demure finishes and animal print accents, this collection is not for the timid clothes horse.

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Vlogmas #3 Getting The Tree

Blogging - alimackin@gmail.com - December 18, 2017

Here is Vlogmas #3 getting the tree! It was a warmish day and sunny so a good day to go. I picked out a small but cute and full tree. I put it up and have started to decorate it. Now I have to wrap the gifts, and get my baking started. I hope you enjoy joining me on this holiday excursion! Happy Holidays everyone.

And note my bangs in the bedroom shot. I am not making this up when I claimed that the last stylist I went to did not do a bang up job, excuse the pun. The next person I go to is going to probably rate me as their most high maintenance client ever. But I am going in for a pre-consultation and then I am going to direct them every step of the way. I will not just be sitting back and letting them do their thing, because apparently that doesn’t work.

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Currently On Instagram

  • Loving this darkly romantic look from KatieGallagher for NYFW NYFWhellip
  • Two gorgeous models outside the Journe show in Paris duringhellip
  • Loving this Moto jacket and its eye catching details onhellip
  • Models outside the shows PFW gearing up for February inhellip
  • OFS for NYFW This stunner from JefAlbea Love! ALLIE NYC
  • Gearing up for NYFW here is a look I worehellip
  • Kick off to NYFW Fall218 Day one Six more tohellip