Hello, I am Allie of ALLIE NYC. Join me on my adventures in this fair city. I hope you like what you see

A NYC Kinda Life

Archives

Blogging, Vlogging and being a full time mom how do they do it?

Fashion - alimackin@gmail.com - May 3, 2017

I have spoken on the blog before about how difficult it is to run a blog while having a full-time job. During the week I leave the house at eight AM and usually return home around seven thirty in the evening. So a fairly long day. But I could not imagine running a blog full-time with a young child, that has to be challenging. But many people pull it off, as does Chriselle Lim of The Chriselle Factor, who is a blogger, vlogger and a mom. Whew, I got tired just typing that!

No, Chriselle’s life may not always be glamorous but it certainly is charming—no argument there. So be sure to watch this touching video about how Chriselle’s daughter Chloe has impacted her life and the day to day joy of raising a child. Not always easy, but always rewarding.

Yes, yes, as many of you may have figured out I am developing quite the You Tube addiction, so expect to see more of these posts. But its research! It’s research!

Continue Reading

An Ann Taylor Spring Coat and a day strolling in a sea side town

Fashion - alimackin@gmail.com - May 1, 2017

The-loft-spring-coat-web

alli-nyc-h&m-top-web

allie-nyc-loft-coat-web

allie-nyc-aldo-ballet-flats-web

allie-nyc-h&m-web

allie-nyc-vince-camuto-web

allie-nyc-aldo-web

allie-nyc-COS-web

alli-nyc-gap-web

This past weekend was a glorious one in New York and a perfect day for strolling about in a sea side town. My friend Laurie and I did just that and had wonderful day strolling, shopping, and brunching in Sayville, New York on Long Island. We stopped in to antique stores, a retro boutique, gift shops and had lunch at an organic cafe called Tula. We ended the day at Gainer State Park, a naturalist park with open fields, wooded areas, shore line beaches and a pond. We sat on a park bench and watched red winged black birds fly in and out of the reeds as the sun set and dusk descended. And with the cover of darkness a couple of brave bunnies hopped out of the woods to nibble on shoots growing along the pathway. So cute!

The temperatures varied a bit so I grabbed my Ann Taylor spring coat, with it’s wide stripes and fun chevron pattern it is such a fun way to add interest to a basic look. The ruffled top I picked up at H&M a few weeks ago when I went shopping with my step family who was in town visiting from Paris. I feel in love with this top. A nice take on a white tee with jeans, it is a great go to for the in-between weather of spring. I paired it with these girl friend jeans from Gap.

With my small, but long angular face finding a pair of sun glasses that do not make me look like a bug can be a challenge

This the second pair of jeans that I purchased with a raw edge but it won’t be my last. And how fun are these lace up ballet flats from ALDO? Love them! I got these last fall on sale and so glad I did, I have received many compliments on them and have caught more the one young woman eyeing them on me.

As my regular readers know I am on mission to add more jewelry to my repertoire, so Friday when I spied this necklace in COS, it was a no brainer that I had to get it. It is $25.00 so certainly affordable and looks more expensive then it is, love it!

And of course many of you have seen this Vince Camuto bag on the blog before. I bought this shopper last spring at Macy’s and as you may have guessed, yup it was on sale. And finally the sunnies are from Loft. This size and shape seems to be the best for my face. With my small, but long angular face finding a pair of sun glasses that do not make me look like a bug can be a challenge. But bug drama aside, I am so excited spring is finally here, and I am looking forward to a sun filled summer with lots more photos shoots!

Photos take by Indigo Bird Studio, styling, art direction and photo manipulation by yours truly. 

Continue Reading

Vince for neiman marcus resort 2017

Fashion - alimackin@gmail.com - April 28, 2017

r_LookBook_Head_110316_02a

r_LookBook_Head_110316_02b

r_LookBook_Head_110316_03

r_LookBook_Head_110316_04a

r_LookBook_Head_110316_04b

Vince-Slouchy-Linen-Blend-Cropped-Trousers

Spring is finally here and we can all start wearing loser more causal freer fitting clothes. Always such a nice change from the layers and more form fitting clothing one tends wear in the winter months. So today we are looking at Vince’s capsule resort collection for Neiman Marcus. Known for making casual, easy fit pieces with a nautical beachy vibe this collection adheres to this breezy aesthetic and will have you longing for day off from the office.

this is a small taste of the what the brand is offering for spring and summer 2017

With the relax fit cuts, and lose knits, unfussy lack of embellishments and an emphasis on touchable, breathable fabrics and a wonderful sense of effortlessness this lineup embraces much of what the brand is famous for in it’s clean and unfettered approach to modern day sportswear.

And this is a small taste of  what the brand is offering for spring and summer 2017. To see more from their current collections head to Vince.com. And be sure to check out their store locator, because shopping in person is more fun. Well at least at more high end stores like Vince. They tend to be a wee bit less crowded. Ever hit Zara on a Saturday afternoon, oh boy!

Continue Reading

A Day at Jones Beach and my first video with filmora

Fashion - alimackin@gmail.com - April 24, 2017

This is my first foray in to the relm of video and I was blown away at how easy it was for me to create this video with Filmora. I discovered Filmora while I was researching and watching videos on You Tube. An advertisement about making video’s popped up and it immediately caught my attention. I watched it and honestly found it hard to believe that there was software out there that made something as complicated as film editing this easy and intuitive. My mind was officially blown. Truly, the Filmora app is so intuitive that I would venture to say almost anyone could make a video using this application.

Remember how I said a few weeks ago that if I wanted to learn Final Cut Pro that I would not be able to learn via a tutorial in You Tube? Well with Filmora I can teach myself via a tutorial on You Tube and that is exactly what I did.

Film is a horizontal format so if you hold it vertically you will have to zoom in to avoid black bars on the side, but then this crops in to the image and background which of course will not look as cinematic

I shot this footage last weekend when my extended family was visiting from Paris. I shot it on my phone on the spur of the moment and really did not have anything planned out. The biggest mistake I made was holding the phone vertically instead of horizontally.

Grrrrr, I realized my mistake when I went to edit, but for moving film you should always hold the camera horizontal or in landscape. Film is a horizontal format so if you hold it vertically you will have to zoom in to avoid black bars on the side, but then this crops in to the image and background which of course will not look as cinematic. Oh well now I know for next time.

And next time I will also be shooting on my camera and not on my phone. I still plan on purchasing the Sony Alpha 5100 mirror less camera which is compact and light but features interchangeable lenses that make it on par with todays better DSLR’s but much more portable. I am super excited to start shooting and editing now, no longer put off by the thought of endless hours of tedious production work. So, what do you think? Does this encourage you to try your hand at making videos?

**And just updating things here a bit. Making the video itself was wonderfully easy. However I ran in to multiple issues when it came to exporting and having the video play on multiple browsers. I tried exporting the video and uploading directly ( IE: not to You Tube) and when I did this it worked perfectly on Safari. But that was it. With Chrome the video would play and the audio could be heard but no visuals. With Fire Fox the video would not play at all, I got the error message “error accessing this resource”. I did a little research and found a link where some described the exact problem I was having. However no solution.

So I wrote to tech support. And this is where Wonder Share like every other technology company fails…their tech support was not particularly helpful.  And as usual in these cases if you can not figure out things on your own you will not find a solution from them.

I will at some point do a more extensive post on Filmora. They did help with one very easy issue. At one point the screen was just black and this was when I was still editing it in Filmora . Everything played but no visuals. So I wrote to tech support and they let me know I had inadvertently clicked the “hide” button which is very easy to do. However in my efforts to figure out why the visuals were not playing things got moved around and I could get them back to where they had been originally. Luckily the video I had already successfully exported as an MP4 (the one that would only work in Safari) did work in You Tube. I didn’t think it would but it did. Whew. That was exhausting.

So making videos for You Tube and Vimeo in Filmora works perfectly, but if you need to embed or upload videos directly with out going through You Tube or Vimeo it is decidedly more challenging…

Continue Reading

maje spring-summer 2017 for lookbook friday

Fashion - alimackin@gmail.com - April 21, 2017

I am loving Maje’s more streamlined simple approach to their spring summer 2017 collection.

look_12@2X

look_9@2X

look_8@2X

look_6@2X

look_5@2X

look_4@2X

look_3@2X

look_2@2X

look_1@2X

I am loving Maje’s more streamlined simple approach to their spring summer 2017 collection. Clean lines and relaxed fits are what they are known for but this season it seems the appearance of effortless ease is front and center. From basic broomstick skirt bottomed frocks, to sun dresses and maxis this lineup is all about keeping it real. And keeping it relaxed yet playful.

Add some retro vibe prints, floor skimming pleats and an array of studded sandals and this collection will be sure to have you feeling uber chic in a carefree kind of way.

Perfect for strolling the city, sight seeing or meeting your friends for lunch. The palette is firmly rooted in the earth tones with an occasional appearance of brilliant yellow, tangerine or peach. Add some retro vibe prints, floor skimming pleats and an array of studded sandals and this collection will be sure to have you feeling uber chic in a carefree kind of way. And I will be sure to stop in to Maje next time I am in Paris, as I heard through the grapevine or via another blogger that Maje is less expensive in Paris then New York. Cha ching!

Continue Reading

Link Love Express-#9

Fashion - alimackin@gmail.com - April 17, 2017

Hello everyone and happy spring! Time for another installment of Link Love Express. I rounded up a number of interesting products, services and videos that I hope you will find inspiring and useful. So let’s begin:
1) I am sure some of you have heard about the controversy around plastics. Not only are they not biodegradable but some believe they may be linked to health problems. It has been reported that chemicals can leach out of plastics and get in to your food which of course you then ingest. So when I saw an advertisement on Face Book for a Beeswax “plastic” wrap I was all ears. This wrap of course is not plastic, but a reusable sealable wrap made from organic muslin and bees wax. So if you are like me and a bit concerned about using plastic wrap be sure to check out www.beeswrap.com

2) I had a wonderful time in Florida on my last vacation and I wanted to send my friends a thank you card, but I didn’t want to send them the same old thank you card. Yes, traditional post cards are fine, and there are many cute and fun thank you cards out there, but I wanted to add that personal touch. Enter the TouchNote app. The TouchNote app can be used on your phone or your desktop computer.

It works on both the iPhone and Android. This super fun app allows you to make post cards, greeting cards and stretched canvas artwork from your photos. I tried it out and it is super easy, I sent out my first post card this weekend. And the best part is that they have centers in the US and abroad, so if want to send something to someone over seas the price is the same as if you were sending it from your home country. How cool is that? Check them out at TouchNote.com

3) Have any of you ever heard of Instagram pods?? I know what you are thinking—something else to have to keep up with and master. This came to my attention via an article on IFB. It is essentially a group in Instagram with specific parameters that you would join with the expectation that you would adhere to said parameters.

And why would you do this? Apparently to increase your engagement. Hmm. According to IFB, engagement on Instagram is down. OK, many of my regular readers will know I already called that. So I am not surprised.

Many are blaming this on the new Instagram algorithm, but I don’t think the algorithm is why there is this drop off. It didn’t help, but this not the core of the problem.

playing and gaming the system with fake followers, automated following and commenting, and the practice of immediately unfollowing someone as soon they follow you back after they followed you…

I believe this has to do with there being way to many players and way too many of these players doing exactly that: playing and gaming the system with fake followers, automated following and commenting, and the practice of immediately unfollowing someone as soon they follow you back after they followed you, and commenting back on your own photo instead of visiting the other person’s feed and commenting on one of their photos.

In the past people engaged by commenting on each other photos and following one another. Now it is all about having the most followers while simultaneously following very few. This is supposed to be a “good look”. Well that has led to exactly where I said it would— a drop off in engagement which ultimately will lead to Instagram no longer being the go to app for wunderbar marketing.

So the idea with pods is that you join a agreed upon group, and then you all have to comment and like each all of each others photos. Is it just me or does this sound like what it is—desperation. It also sounds overwhelming and time consuming.

I think this is kind of the being of the end of Instagram being this big marketing tool

You can read the article on IFB, if you do tell me what you think. But I think this is kind of the being of the end of Instagram being this big marketing tool. Yes it will still be around and will be used as it was originally intended—an inspiring source of personal photos. But the break the bank social media go to app, not so much.

4) My regular readers will know I often speak about transformation on the blog, and how fashion, makeup and even having a blog can help one tap in to this idea of transformation. Transformation can be alluring, powerful and scary. Have you ever done anything that felt transformative?

If you have not be sure to watch this videos from the Vlogger Miss Yanyi.  Yanyi recently left her 80k a year job to make videos for You Tube full time. In the middle of  the video or so we cut to the day she actually gave her notice. She is in a private cubicle in her office at work, and is speaking via her phone right after she gave notice. She is flustered and a bit overwhelmed as she shares this very pivotal moment in her life.

In the video itself where she is speaking right outside her apartment, it is a number of months after she left her office job and she speaks in detail about the decision that led her to make this choice, why she made it, and how it effected her. And affected her it did. It is like you are looking and listening to two completely different people. The transformation is remarkable. And it is certainly inspiring to see someone take a leap of faith and not only be transformed but to also be empowered and happy in their own skin and their life. So if you need a little transformative inspiration be sure to watch.

Continue Reading

Fendi Pre-Fall 2017 For Lookbook Friday

Fashion - alimackin@gmail.com - April 14, 2017

Ruffles, lace and bows all find a home in Fendi’s offering for pre-fall 2017. With a decidedly feminine and romantic tone this collection is an opulent homage to decretive embellishment. Certainly less stark then what we have seen from the brand in the past. It embraces the idea of decadence but in a manner that is wholly approachable and moder

37-fendi-prefall-2017

36-fendi-prefall-2017

33-fendi-prefall-2017

28-fendi-prefall-2017

25-fendi-prefall-2017

23-fendi-prefall-2017

20-fendi-prefall-2017

18-fendi-prefall-2017

02-fendi-prefall-2017

03-fendi-prefall-2017

10-fendi-prefall-2017

11-fendi-prefall-2017

14-fendi-prefall-2017

Ruffles, lace and bows all find a home in Fendi’s offering for pre-fall 2017. With a decidedly feminine and romantic tone this collection is an opulent homage to decretive embellishment. Certainly less stark then what we have seen from the brand in the past. It embraces the idea of decadence but in a manner that is wholly approachable and modern.

With a palette of peach,topaz, rust, pale pink and brown it eases us in to the cooler months and adds to the feeling of cozy romanticism. Dresses and skirts are flared, flowing and full. From pleats to lace to high low numbers with scalloped edges and contrasting under-sides to draw-string mini’s the esthetic is all about being a girl.

this collection is a wearable yet unapologetic ideal of fashion first and may office wear be damed

Patterns and texture also take center stage in the line up with pequin patterned suits and dresses, and tone on tone stripes and florals playing together nicely in a homogenous application found on an ankle skimming frock.

But the stands have to be the accessories from the excusitly embellished handbags the brand is known for, to the edgy athletic sock boots to the decretive sock pumps this collection is a wearable yet unapologetic ideal of fashion first and may office wear be damed.

To see more from this collection head to Vogue.com 

Photo: Yvan Fabing / Courtesy of Fendi

Continue Reading

Wake up! Summer is coming! Travel to Barcelona with some fashionable young women and get your video game on

Fashion - alimackin@gmail.com - April 12, 2017

Last week I wrote about the emergence of video. My interest in video was peeked as it is becoming more expected now in the work place, or in my line of work. Ah the wonderful world of graphics and art direction where everyone thinks they can do your job—expect when it comes to the tedious production elements of technology that’s when the hand the reins over to you. Hmmm.

At any rate I have been seeing this skill listed more and more often. Which is not surprising given the rise of You Tube, Insta-Stories and Snap Chat.

A couple of weeks ago I attended a discussion at Fohr Card. Forh Card is an agency that matches influencers with brands. And one of the things the founder spoke about is the need to know and incorporate video in to your brand and or blog or website.

So now not only is it something that is becoming necessary in the work realm but it is also making a very prominent foray in to the online world of blogging

He went on to underline how Instagram impacted blogging, and how many bloggers were behind the eight ball when it came to Instagram and how the same thing is set to happen with video. So now not only is it something that is becoming necessary in the realm of work, but it is also making a very prominent foray in to the online world of blogging.

And another point that was stressed and the exact words are and I quote “ you have to enjoy the process, not just the end result” And this is where moving in to video will be challenging for some—as I said last week it is a process. And may be too much for some. Though you could always shoot footage yourself and hire a film student to edit it—this could be an option. Just a thought.

you have to enjoy the process, not just the end result

At any rate here are two travel vlogging videos about traveling to Barcelona. Watch both of them and note the difference in how they are presented. The first one has much less talking and captures a lot of environment imagery and details. It is punctured with speaking, which is just enough. It gets the point across in an entraining and engaging way, and keeps you from reaching for the mouse to fast forward.

Both have the same slice of life, follow along with me in my travels vibe, but to me the first one is more effective

While the second video which you can watch here,  has much of a straight forward kind of reality TV way of shooting with a lot of talking and minimal editing. The danger with this style though is the boredom factor with too much talking and not enough visual interest.

And the test lies in, would I watch it again?

Both have the same slice of life, follow along with me in my travels vibe, but to me the first one is more effective. And the test lies in, would I watch it again? The first one yes most definitely, and not just to learn. The second one, probably not. Only if I needed some specific information.

Ironically though, the first video has less views then the second video, but this may have to do more with the fact that they film makers are from an Eastern block country and their access to world wide web and the like is much more highly curtailed then it is the west. What say you? Which type of video do you prefer?

Image via Hotel Praktik

Continue Reading

Sunny Skies, Cancelled Flights and another weekend with the Frenchies

Life - alimackin@gmail.com - April 10, 2017

Throwback Monday? Yes. I am missing Florida but the weather here in NY is improving so there is hope.

Throwback Monday? Yes. I am missing Florida but the weather here in NY is improving so there is hope. I just had to share this fun photo from a day at the beach in St Petersburg. Originally I was supposed to go to Florida this past weekend with my stepbrother and niece who are visiting from Paris, but it got very complicated as it was a big spring break weekend and the prices skyrocketed. My brother also wanted to go to Key West which is four hours away from Miami, but I was only going for the weekend and wanted to stay in Miami due to time constraints. In the end I went to Florida last month and went to Tampa instead and stayed with friends. I had my own room with a TV in it and my own bathroom and the whole trip cost me $263. Not bad.

And it was a good thing that I didn’t go with my brother, because I would have never made it to Florida. This evening after work I traveled home as usual, and as I was putting the key in the door I thought I saw my step brother Jerome. But it couldn’t be, he is in Florida, he left this morning. I must be seeing things, this person who looks like my step brother and who is wearing a similar jacket is probably a guest of my neighbor, but then I heard his distinct French accent and then I saw Fanny trailing behind him.

Frustrating for them—but we got to spend another weekend together so there was a silver lining after all.

Yuppers their flight was cancelled, along with dozens of other flights. It was blamed on the bad weather in the middle of the country and in the south and a shortage of pilots due to them being stranded in various parts of the country. And they did not have a flight available until Monday night. They were supposed to be in Florida Friday night. So if I had stuck with the original plans I would have had to scratch the whole trip as I was due to be back at work Tuesday morning. So that would have been that. I would have never made it to Florida. So for me it worked out, although a bit frustrating for them—but we got to spend another weekend together so there was a silver lining after all.

Continue Reading

Marni Pre-Fall 2017 for Lookbook Friday

Fashion - alimackin@gmail.com - April 7, 2017

With an androgynous deconstructed edge Marni’s collectin for pre-fall 2017 is an understated take on the female form

marni_pre_fall_2016_lookbook_03_jpg_6258_north_1382x_black

marni_pre_fall_2016_lookbook_06_jpg_5652_north_1382x_black

marni_pre_fall_2016_lookbook_16_new_jpg_4578_north_1382x_black

marni_pre_fall_2016_lookbook_17_jpg_3315_north_1382x_black

marni_pre_fall_2016_lookbook_20_jpg_4306_north_1382x_black

marni_pre_fall_2016_lookbook_21_jpg_8719_north_1382x_black

marni_pre_fall_2016_lookbook_23_jpg_4884_north_1382x_black

marni_pre_fall_2016_lookbook_25_jpg_9062_north_1382x_black

With an androgynous deconstructed edge Marni’s collectin for pre-fall 2017  is an understated take on the female form. Man tailored trousers and shirt waists are topped by overtly feminine fur vests, while over-sized slacks and pull overs are layered over one another but offered in rich fabrics with pops of girlie yellows and baby blue.

Marni’s line up for fall is a fun and quirky balance of feminine mystic and masculine edge

Ruffles and overtly constructed pieces like the peplum blazer come together in a ying-yang balancing of boy meets girl. Pattern mixing adds some playfulness to the line up which is also peppered with uber-fem frocks that keep it from being to austere. And with the pretty lace up block heeled pumps and array of smartly structured bags Marni’s line up for fall is a fun and quirky balance of feminine mystic and masculine edge.

To see more from this collection head to vogue.com

Continue Reading

Currently On Instagram

  • KattyXiomara NYFW a silver stunner! nycstyle nyfw stylediaries fashionblogger
  • TBT throwback taketwo still dreaming of of my sunny Vacahellip
  • acidnyc another gorgeous show nyfw nyfw nycstyle nycstylecollective fashionblogger ALLIEhellip
  • Stopping for brunch TulaKitchen after shooting fashionblogger nycblogger influencer stylediarieshellip
  • kattyxiomara fall2017 NYFW nyfw kattyxiomara nycstyle
  • Throwback to when my family was visiting from Paris Ahellip
  • Saying goodbye to be my sunny bestie Danna and headinghellip