Hello, I am Allie of ALLIE NYC. Join me on my adventures in this fair city. I hope you like what you see

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MARNI PRE-FALL 2017 FOR LOOKBOOK FRIDAY

Fashion - alimackin@gmail.com - August 25, 2017

A little arrogance can be a good thing. Just enough to tell the world I have certain something, and in the case of Marni’s new line up for fall 201

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A little arrogance can be a good thing. Just enough to tell the world I have certain something, and in the case of Marni’s new line up for fall 2017 this means a decadent surrender to the femme fatale of luxury and grace. With a classic embracement of structure and draping we see gorgeous coats, capes and jackets in neautral tones of navy, black, taupe and gray with the occasional splash of red layered over an unexpected array of color studded patterns in a pleathora of textures and finishes.

With such a multitude of influences this line up is an arresting homage to the discipline of design and the essence of opulence

Flannel, checked, animal prints and florals all have a moment in this kinetic collection. You will also find luxurious embroidered textiles, art infused prints and fur trimmed details. Hemlines are long, and fits are boxy with a distinct masculine edge. Impetuous celebrations of the rebellious spirit show up in gold-tipped “combat” boots and circuits striped tights in red and black. With such a multitude of influences this line up is an arresting homage to the discipline of design and the essence of opulence.

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A Banana Republic Ruffle Tee and a day in north port new york

Fashion - alimackin@gmail.com - August 21, 2017

The weather has been unsettled this summer with lots of rain and of course the usual humidity. This weekend was not too bad though and my friend Laurie and I

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The weather has been unsettled this summer with lots of rain and of course the usual humidity. This weekend was not too bad though and my friend Laurie and I headed to the quaint sea side town of North Port. After working all week in the city it is nice to get away. We strolled the picturesque streets, and shopped in the charming boutiques—I picked up trinkets for step-family in Paris, and afterwards we had lunch at an oyster bar. And when we spied this lovely miniature park we knew we had to shoot here. Enchanting isn’t it?

I picked up this fun striped ruffled sleeve tee at Banana Republic. It was on sale and I paid a whopping $16.99 for this super comfortable tee. The ruffle detail is a simple way to add interest to a basic tee—so cute. I paired it with these girlfriend cut jeans from Gap and the mules are from Zara. You will not believe how much I paid for them. Are you sitting down? Would you believe me when I say $10.00? Yep that is what I paid.  And they were originally $59.99 and they are still on sale for $10.00 so hurry! And the bag you have seen before in my City Point post, from city to sea side this bag is serving me well.

How do you spend your summer weekends?

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tory burch pre-fall 2017 for lookbook friday

Fashion, Fashion Design - alimackin@gmail.com - August 18, 2017

Although it is hot and steamy here in New York, the reality is fall is right around the corner. And although I love the easy breezy clothes I can wear in the warmer w

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Although it is hot and steamy here in New York, the reality is fall is right around the corner. And although I love the easy breezy clothes I can wear in the warmer weather I so look forward to the change of seasons and the fall focused fashion that ushers in this transitional time of the year. And Tory Burch’s most recent line up for pre-fall captures the energy of the season, and sense of renewal while still embracing the laid back chic of a lazy day at the beach.

From embroidered florals, to crisp white linen frocks, to a patch work tops and tunic cut maxis detailed with eastern inspired prints this collection has a swanky upscale hippie vibe. Think the jet-set hollywood so-cal crowd circa 1974, but with a decidedly twenty first century take with it’s out-of-the-box statement shoes and distressed fringed bottom jeans.

 I had my way I would own every piece in this eclectic offering

I love the edgy bohemain feel of the garments, with their luxurious sateens, fun patterns, like the elongated hexigon found on the two piece pajama inspired set to the show stopping head to toe gown in a golden sat. If I had my way I would own every piece in this eclectic offering. And the tribal imbued mules? Perfection.

 

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Origins Launch for It’s new ginzing line at birch coffee new york 2017

Fashion - alimackin@gmail.com - August 14, 2017

Last week I had the pleasure of attending a launch event for Origins, I headed over with Rowena of Rolala Loves. The event was held at Birch Coffee and was for their new Ginzing line. It was beautiful day but very hot, lets just say a lot of sweat was involved. Ah, New York in the summer time, not always the easiest of feats to feel fresh and put together. But there was an event to attend so off I went like any self respecting influencer.

Luckily Birch Coffee was super cold inside so we had a chance to cool down. The event was well attended and quite crowded but there were plenty of delicious treats to nibble and cold brew to sip on so it was worth the jostling throngs of influencers. Everything was so pretty, they even had desserts designed with the Origins logo, so cute!

I am saving them for my trip to Paris as they are the perfect sizes for traveling

I tried the tinted moisturizer which was super creamy, when I first put it on it looked a bit yellow but then it blended in and more or less matched my skin tone. It is a skin matching moisturizer and it did just that. I didn’t try the moisturizing gel or eye cream but we received swag bags with the all the products that were on display so I didn’t have to try them at the event.

I am saving them for my trip to Paris as they are the perfect sizes for traveling. This now is my second video I shot with my G7X. This time I did remember to check the white balance when I headed inside but I did not check again at the end when I was shooting mainly with ambient daylight, I also should have checked the ISO as well which is why the footage at the end is tinted blue and looks a bit grainy. But I learn something new each time so it is all good.

And one more tip: If you use the Filmora software and purchase and install a new font and you have Filmora open you will have to close it and relaunch in order for the software to “see” the new font. It will not automatically see it and if don’t relaunch you may think the font is not working but rest assured it is, you just need to relaunch Filmora.

Well I hope you enjoy and stay tuned for my next video…

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Alice & Olivia Pre-Fall 2017 for lookbook friday

Fashion - alimackin@gmail.com - August 11, 2017

Beloved boho with marching to the beat of Sargent Pepper could aptly describe Alice & Olivia’s lineup for pre-fall 2017

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Beloved boho with marching to the beat of Sargent Pepper could aptly describe Alice & Olivia’s lineup for pre-fall 2017. An effortless blend of bohemian festival influencer vibes with a decidedly retro seventies tone. This collection is an it girl’s guide to an intended non chalance with it’s easy breezy free-spirited ode to the flower child.

The rock-roll edge the brand is usually known for has softened a bit with a subtle romantic appeal

From the “hand painted” prints to the renaissance florals and folk art inspired embroidered blooms to the studded denim the garments here will have for going the office for picnics in the park. The rock-roll edge the brand is usually known for has softened a bit with a subtle romantic appeal. Stand outs have to be the bell-bottomed studded jeans and the exquisitely embroidered kimono.  Add an array of kicks from velvet combat boots, to pointed suede boots in camel, to disco dancing platform sandals and you have a super eclectic and fabulously fashion forward revelry of discerning style.

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a Shein Palm Leaf Maxi Dress and A DAY DOWNTOWN

Fashion - alimackin@gmail.com - August 7, 2017

Recently my office moved to the Flat Iron area of the city. This is one my favorite areas of Manhatta

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Recently my office moved to the Flat Iron area of the city. This is one my favorite areas of Manhattan and I walk down this block everyday on my way to work. Last week after work I met up with Rowena of Rolala Loves to go to a event for Origins. I chose to wear this lovely palm leaf maxi dress from Shein. It is super comfortable and quite the head turner. Right? This pattern is also found on a number of other items so head to Shein.com to take a look.

I got so many compliments on this dress at work, and a number of my fellow employees asked me where I got it

I got so many compliments on this dress at work, and a number of my fellow employees asked me where I got it. I paired it these embroidered loafer mules from Steve Madden. The elephant detail is what caught my attention, I adored elephants as a child so I couldn’t pass these up when I saw them in the window. To complete the look I added this gold box clutch from Max & Enjoy. Isn’t it gorgeous? I like how it picks up the gold in the shoes and compliments the green in the dress. Such a chic bag, I will be taking this with me to Fashion Week on both sides of the pond!

Photography by Rowena of RolalaLoves. Image manipulation by moi

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City Point Brooklyn and A DAY OUT AND ABOUT WITH ALLIE NYC

Life - alimackin@gmail.com - July 30, 2017

Finally my video is up on City Point in Brooklyn. I wanted to work on this last weekend but I had a bad migraine on both Saturday and Sunday so I didn’t get too much done. I finished up this weekend and I hope you enjoy it. This is the first video I shot on my new Canon G7X and I must say I am quite impressed. The image stabilization is phenomenal and it was this factor alone that won me over and why I purchased the camera.

Again I used the Filmora software from Wondershare. The only difference with this video besides the camera is that instead of uploading directly to You Tube via Filmore, I exported an MP4 to my desk top and then upload to You Tube myself.

Uploading videos yourself gives you a lot more control. I found when I uploaded directly through Filmora the videos looked a little low quality. Not soft, but low resolution. Granted the last video was not shot on the G7X but it was shot on a DSLR with a fairly decent lends.

Export your video as an MP4 and then upload to You Tube

I didn’t check all the video settings when I was shooting on the Rebel T3i, but I still saw a difference from how the video looked straight out of the camera and after I uploaded to YouTube directly from Filmora.

I see a significant difference between the last video I posted and this one. So my advice is if you are going to use the Filmora software, don’t upload directly. Export your video as an MP4 and then upload to You Tube. For more information on this, here is a video on the best way to configure your settings when preparing a video for You Tube and here is a video on how create a more searchable video on You Tube. Also keep in mind when you are editing in Filmora it will look low res, and this is because the files are compressed so you can work faster and your computer will run better.

Let me know what you think. And if you are interested in the G7X here is a helpful video on what that best settings are for shooting cinematic looking videos. Next up? Learning how to man a drone for those eagle eye shots. OK, um it may be a wee bit too soon for that!

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Balenciaga Pre-Fall 2017 for lookbook friday

Fashion - alimackin@gmail.com - July 28, 2017

Wow this has been a hot summer, or more to the point—humid. Not particularly enjoyable. I am looking forward to fall with it’s cooler temperatures and sense of new beginnings. And for pre-fall Balenciaga has mixed it up with a slightly left of center collection striking out in a bold yet alluring direction

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Wow this has been a hot summer, or more to the point—humid. Not particularly enjoyable. I am looking forward to fall with it’s cooler temperatures and sense of new beginnings. And for pre-fall Balenciaga has mixed it up with a slightly left of center collection striking out in a bold yet alluring direction. With an eighties zeitgeist, and seventies romance, this lineup is a frenetic offering of opposing or dueling sentimentalities.

In contrast you also find traditional florals in untraditional arrangements—like the crop tops with spandex leggings and what can only be described as bonnets—yes you heard that right.

From the classically cut plaid patterned trenches to the demure knee skimming dresses in solid shades of topaz and indigo to flowing pant suits you will find a calming element in an otherwise off kilter kaleidoscope of unsettling yet captivating ensembles.

Saturated satins in jewel tones are draped in all manner of garments, from sheath maxis to wrap dresses and peasant tops. They are juxtaposed against highly structured jackets in dark tweeds and deconstructed puffers. In contrast you also find traditional florals in untraditional arrangements—like the crop tops with spandex leggings and what can only be described as bonnets—yes you heard that right.

Add a killer pair of over the knee boots in an array of colors and textures from vinal to lace to an embroidered pattern of etched florals, and out of the box pieces that demand a second look and you have a lineup that is not for the faint of heart. But a not to be forgotten statement in an arena that is ever more challenging in holding one’s attention.

To see more from this collection head to Vogue.com

 

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Insta-gate and Faking it Until you make it—the scandal is real

Fashion - alimackin@gmail.com - July 25, 2017

Faking it until you make it—or believing you are where you want to be before you get there

Faking it until you make it—or believing you are where you want to be before you get there. We have often heard that is a tried and true strategy to trick the mind in to believing something that is not yet true in the hopes that one day it will be true. Any self respecting self help guru embraces this philosophy hook, line and sinker and it has been proven that believing in yourself does lead to more success. But what about when you are just faking it? I have written about this topic before on the blog, but I had to share an experience I had a few weeks ago.

A couple of weeks ago as I was scrolling through my Instagram feed I noticed that a blogger that I follow, suddenly had about ten thousand more followers then she had since the last time I looked at her feed which was about two weeks ago. I did a double take, and then I got “curious” and clicked on her followers list. As we all know buying fake followers is rampant on Instagram.

if the NY Times is talking about it, you know it’s a thing

And I would venture to say that about eighty percent of female fashion, beauty and life style “influencers” are using fake followers. That said, they are certainly not the only ones, but sadly they led they way. So now it seems the word is out, and in fact the New York Times recently ran an article on all the fakery going on in the realm of social media and in particular Instagram. And if the NY Times is talking about it, you know it’s a thing.

So honestly I am surprised so many influences are resorting to this. Brands are much more aware now of what is going on and it is really quite easy to spot fake followers. But back to my story—as I clicked on her followers list and scrolled through them I would click on one to check for all the tell-tale signs of fakery, and then when I clicked out of it I would, as you know, be sent back to the top of the follower list—but low and behold when I got to the top of the list there was a different user listed.

I was actually watching the fake follower script in process in real time

And every time I clicked on follower and then clicked back out and was sent back to the top there was a different account listed. Then it dawned on me—she was accruing a new user every 2-3 seconds. I was actually watching the fake follower script in process in real time…

And every “new” follower she was gaining was fake. Here are a few ways to tell:

1) The user or account name often has numbers in it. There are legit accounts that have numbers in them but many of the fake accounts use numbers in the name. Probably because it is easier to write a script that uses a combination of numbers instead of letters because then it won’t look like what it is gibberish.

Also the names when not using numbers can look like gibberish but not always. But if you see a long list of followers with many of them including numbers in the username, there is a high chance they are fake. When I scrolled through her feed it seemed every third or fourth follower had numbers in the account name. Statistically this would be impossible if they were legit followers.

2) The fake accounts are usually following a high number of people while the number of people following them is much lower. Also if you click on the followers of the fake account you will see the same type of fake accounts. Though if you click on the following list of the fake account all of those accounts are legit—these are all the people using the fake follower account.

3) The fake accounts will not have a lot of posts, but still have hundreds of “followers”. Why would be someone who only posted four or five times have hundreds of followers unless they were well known?

4) The accounts are often set to private, don’t have a photo, don’t post, yet have hundreds of followers and are following thousands.

5) The list of followers will often not be from the bloggers home country. You will see bursts of followers from different parts of the world—often Asia and Indonesia.

6) And this is the one element that is almost always consistent with fake followers—there is no further contact information. No link to a valid Snapchat account, no email address, and no link to a blog, personal website or business. Only one fake account had a live link and although the account was portrayed as a fashion oriented influencer the link listed went to a generic Jehovah’s Witness website.

7) And finally another sure fire way to know that an account is using fake followers is to look at their comments which can NOT be bought. Look at the ratio of comments to “likes” which can be bought. For example on one post this blogger had 2k likes but only 26 comments.

And did you notice the even number of comments? Well upon further inspection this person really only had 13 comments. The other 13 comments were her commenting back to the commenter. If a post had two thousand legit likes, then it should be the ball park of a hundred or more comments. My last post had 124 likes and 10 comments. So two thousand likes should generate about 160-180 comments.

Add up all of the above and it is not that difficult to do some basic research in to an account and see that much of it is fake. Brands are much more savvy now to these tactics. But really if the publishing industry “misrepresented” itself to advertisers it would open itself to liable. If a large online application, like say Facebook “misrepresented” itself on how many views it’s video’s got, they too would be open for liable and it may even make the Six O’ clock news…

Yes it still the wild west when it comes to all of this, but one of these days, one of these “influencers” is going to be called out publicly for their fakery and they may be facing more then just public shame. For me I stick to doing things legit, and using the old fashioned philosophy of believing in oneself. So no, this is not my living room, but a showroom in the Flat Iron district of NY. But one day it will be and all 845 followers on my Instagram account are REAL.

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Avec Les Filles

Fashion - alimackin@gmail.com - July 21, 2017

Happy Friday everyone, can you believe we are half way through the summer? Kind of sad but it also means we heading towards a new season which means new clothes to buy, attending Fashion Week and getting ready for the holidays.

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Happy Friday everyone, can you believe we are half way through the summer? Kind of sad but it also means we heading towards a new season which means new clothes to buy, attending Fashion Week and getting ready for the holidays. Not all bad right? I am excited to buy fall clothes so I was quite happy to discover the fun new label Avec Les Filles. Avec Les Filles was founded in February 2017 and currently they are selling through Macy’s and are a “shop within a shop”.

With the free-spirited millennial in mind the collections of Avec Les Filles seeks to bring together the traditional Parisian school girl of the 1970’s with a contemporary so-cal vibe suggesting an ease of life style with an urban flair. From romantic pussy bow blouses and ruffle tops to streamlined strapless frocks and Chanel inspired separates to what can only be described as an “overalls dress this line up is fresh, youthful, and has just the right amount of demure femininity. The perfect balance of minimalism and artful details Avec Les Filles is going to be a go staple for seasons to come.

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