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Shabeeg is an Armenian brand and the only Armenian apparel line to show at NYFW. Founded by Mary Sukiasyan the brand seeks to bridge elements of traditional Armenian costumes as well as the flora and fauna of the brands homeland with modern day streetwear and wearable sportswear.

Specializing in t-shirts and sweaters with intricate and artful illustrations and prints that are crafted by hand, the label is creating quite a stir with it’s edgy poetic appeal. I for one am in love with the sleeveless white hoodie and it’s gorgeous abstract print. Just stunning.

Photography courtesy of OxfordFashionStudio


  1. Wow! This collection is so beautiful!


    1. It is so fun I want one of those tees!

  2. I really love the design and colors of this incredible collection! Bg congrats!

    1. Thanks it was so fun to attend such a great show and loved the music too!

  3. I am all about the socks, and I really like those jeans 🙂

  4. I wish I could have seen this collection live. Loving the awesome illustrations on the t-shirts!
    Have an awesome March, Allie!


    1. Yes it was fun to see and the music was perfect.

  5. I love the jeans, I think it’s very beautiful with its own twist.

    Shireen⎜Reflection of Sanity

    1. Yes everything here is very wearable but with a fun twist

  6. Thanks for the interesting post) Have a nice day)

  7. I love these fashion show posts! They’re so gorgeously photographed hun xx


    1. They are fashion show photography is so fun.

  8. Amazing pieces. I love these designs.


  9. These are actually a little similar with Fear of God clothing and apparel concept. It looks like this brand will make a huge hit very soon. I am impressed with the styling and the overall appearance of the items.

    StyleSprinter Blog by Katya Bychkova

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