Delafontaine’s grandfather may have founded the company but she is no entitled slouch steeped in nepotism. A talent in her own right she studied fashion design, originally specializing in children’s wear and spent some time working for BonPoint before taking the reigns at Longchamp.
Launching footwear in 2012 and ready to wear last season, she more or less single handedly took the leather goods company to the next level; creating a 360 branded experience. And wow, you would think this fashion house has been designing apparel for decades not a few years with the first pieces debuting in stores in 2006.
The fall collection for 2019 is a stunner. And while the 2018 collection was beautiful and offered wearable feminine pieces with modern edges and romantic seventies inspired looks, the collection for Fall 2019 is decidedly more sophisticated and has put the brand on the fashion map if you will. Madam Delafontaine’s grandfather would be proud indeed. To say she knocked it out of the park would be a bit of an understatement. At once urban and edgy the lineup is also romantic and unabashedly feminine in a bold, powerful yet elegant way.
A black and white logo pattern sets the collection apart from last falls lineup and sets the stage for this seasons collection. This bold on trend pattern shows up on skirts, bombers, bags, trousers and blazers. A smart choice and impeccably executed it is hard to miss this statement making textile. The edginess of the black and white gives way to soft topaz, rust, caramel, tan, and burnt orange in painterly retro prints and diamond patterned homespun textiles seen on flowing seventies style retro frocks, mini dresses and skirts.
You will also find over-sized lace, touches of leather and leopard print and the occasional ruffle. While maxi-dresses dominated, hemlines are shorter with bouncy mini skirts offered in a variety of textures from pleats to leather and lace. The footwear, predominantly boots stays firmly in the seventies retro vein. And then of course there are the bags…I would like one of each please.
I could go on and on, but suffice is to say Longchamp under the guidance of Sophie Delafontaine while be turning heads for the foreseeable future.