As we all know this is the time of year we all look to the future.
As we all know this is the time of year we all look to the future.We often wonder what it will bring and we look back at the past year and contemplate how it could have been different or better or just more. But more of what? The world stage, Europe and the United States seem to be in this grip of darkness, teetering on the edge of a dystopian nightmare. The news is over whelming with it’s daily onslaught of violence, corruption, tragedy and despair. One is tempted to tune out, but what will happen if we all turn away?
So it is no wonder that getting up and sitting in front of the computer is becoming increasingly difficult. I have been blogging for a number of years now, but I am often unsure of why I do it. My regular readers know I have spoken of my love of fashion and the art of making a garment. The expression of creativity and individualism that is at the heart of fashion. I love the excitement of the shows and attending Fashion Week. I love going backstage and seeing all the chaos and then being front of stage and seeing it all come together. I love shooting street style and photography in general. I have met some wonderful people through blogging and I learned some new skills. These are all the things I like about blogging.
But, there is the other side of blogging. And I am not sure if blogs will even be around in a decade. The frenetic pace of change is much like the news cycle—overbearingly overwhelming. Magazines have been around 100 years and as we know are challenged. Blogs have been around a decade and are already in danger of becoming obsolete. Social media is touted as the way to go, but as we have seen from the last election it can be exploited and it seems nothing on it is real.
Personally I feel like I could delete both my Facebook and Instagram accounts and it would have almost zero effect on my life
And for bloggers and influencers the grand daddy of them all Instagram is now just one big advertisement with nothing but fake followers, fake comments, fake likes, and almost no integrity. Personally I feel like I could delete both my Facebook and Instagram accounts and it would have almost zero effect on my life. I am tired of looking at perfect people with perfect lives trying to sell me something.
And once one has mastered all the things one has to know to be an effective blogger, it is not enough, now you have to know how shoot and edit video with everything shifting to this “newish” platform. A platform where 400 hours of video are uploaded every minute. And an algorithm determines everything, and it is constantly changing. Where does it end?
There is also the sheer amount of hours one has to put in to maintaining a blog. All the hats one has to wear: writer, editor, art director, photographer, marketer and model. Then there is the issue of FOMO and having to keep up with the Jones so to speak. To have to always look good, to arrange photoshoots, keep up with the trends and having the clothes to do so. It can be exhausting. And then when you add in the self serving behavior of fellow bloggers and influencers; you know, the ones that comment back on their own blogs when you leave a comment as opposed to coming to your blog and reading a post and leaving a comment.
And the behavior on YouTube is not much better
Or people on Instagram who follow just to unfollow as soon as you follow them back which has led to almost no one following anyone anymore. And the behavior on YouTube is not much better. Comment on a YouTube video? Ninety eight percent of the time they do not bother checking out your channel, let alone leaving a comment. We keep hearing “engage, engage, engage”. Well engagement goes both ways. And this is where engagement falls on it’s face. People “engage” on their own content. A dead end it seems to me. Add it all up and you can see how one can become burnt out.
So yes there are days when I am just tired. Tired of sitting in front of the computer, tired of looking at myself and editing photos of myself, and some days even tired of editing photos of street style and fashion. Tired of watching the news, tired of the news saying what a great economy we have when it is anything but. This great economy is all smoke and mirrors. Tired of seeing happy, healthy, shiny, attractive people living in beautiful homes talking about all the things they buy and then in the next breath saying they need therapy because they get negative comments on their YouTube channel.
And it is this disconnect, from people living these kinds of lives and the self absorption that lies beneath this sea of discontent
And then when they are in therapy speaking of an early memory of feeling rage as a four year old in preschool when someone took away the toy they were playing with. I could save this person a lot of money—get over it. And it is this disconnect, from people living these kinds of lives and the self absorption, that lies beneath this sea of discontent which has recently raised it’s head in France and threatens to sweep everything away.
What say you? Do you think influencing, social media and platforms like Instagram and YouTube are making this disconnect worse? How do you feel about blogging, influencing, social media, and the world at large, or the future? I personally do not have a problem with commerce and people buying things and sharing this, but more the hypocrisy and the mind blowing cluelessness.
No, I probably won’t quit blogging I do get some joy out of it. And my answer to burnout is to just push through. But it is getting more difficult to stay enthused about it all. I guess I will focus on what I like and try to dismiss what I don’t…if I can. Or maybe I just need a long nap.