You would have to be living under a digital rock to have not heard of the Tik Tok 2016 VS 2020 Makeup Challenge. 2020 saw the start of a trend which is gaining steam in 2021 for the no-makeup makeup look. Well, maybe “ a no makeup look” is a bit of a stretch, but the trend for less done-up, less extreme, makeup is as they say, going viral. There is a movement away from the social media Instagram dominated look of the all-in, intense, full-face of makeup, to a more subtle and more natural, and much less in-your-face look.
Now the trends come straight from the end user thanks to access to platforms like Instagram, Tik Tok and YouTube.
I spoke about this in my makeup trends video and the difference I saw between influencer/social media makeup and what I was seeing on the runways and editorials. In the past makeup trends were predominantly set by the movie industry and magazines. Now the trends come straight from the end user thanks to access to platforms like Instagram, Tik Tok and YouTube. I think the whole over the top makeup trend which had its roots in social media, started because of the makeup tutorial; with everyone trying to out do one another for the most extreme transformation, I am looking at you Jeffree Star. Techniques like contouring, and extreme highlighting known as strobing were favored along with sunset eyes, false lashes, matte well defined lips and multi-colored heavily shadowed eyes.
Blame it on pandemic fatigue and too much screen time, but perhaps we have all seen one too many of these twenty step makeup tutorials and the novelty has warn off. Or it could just be the fickle nature of fashion and beauty, but what ever the case maybe there is change on the horizon. Personally I was never huge fan of the these extreme trends when it came to doing my own makeup. As much as I enjoyed and still enjoy watching these extreme transformations, for my own looks I preferred a much more pared down approach; and when I did go for a more dramatic look I would play up one feature as opposed to doing a full face of dramatic lips and eyes.
And freckles faux or au-natural are a thing, along with glass skin, glossy lips, and one color
I also preferred a more dewy complexion as my skin is naturally on the dry side. So I am super on board with the natural healthy glowing skin look which is a distinct move away from the matte full coverage foundation looks of the last few seasons. And freckles faux or au-natural are a thing, along with glass skin, glossy lips, and one color shadowed eyes. Creme shadows and all-in-one tints are becoming must have beauty items, and micro tipped brow pencils for creating hair like strokes, and laminating brow gels are selling out both online and in stores, as the look for brows is now less arched and bushier, with an emphasis on the hairs themselves and not just the shape, which is now more straight.
And much of these trends still come from social media with influencers starting their own makeup brands like Huda Beauty and Refy as well as professional makeup artists who also went viral on social media such as Denessa Myricks and the French makeup artist Violette. Huda Beauty (BombBrows) and Refy (Brow Pencil) created in demand micro-tipped brow pencils, with Refry offering a brow package that also includes a “freezing” brow gel.
Think the double “G”s here: glossy and glowing.
While Denessa and Violette’s lines feature cream shadows (Yeax Paint) meant to be worn alone or combined with one other color, and all-in-one tints (Colorfix Foils) that can be used on eyes, lips or cheeks. Think the double “G”s here: glossy and glowing.
Even brands like Morphe have addressed this trend starting (Morphe 2) which they say is aimed at the generation set to push millennials out of the spotlight, and is all about a clean fresh looking face. What say you? Are you on board with this trend? What aspects of these trends appeals to you if any?