The Baugette Bag, a 90’s It Girl Piece We All Need To Own

Fanny packs and dad sneakers, two of the ugliest non-fashion statement making pieces became the go-to items the last couple seasons for any self-respecting fashionista who wanted up her chic factor. If anyone had told me five years ago said items would be walking the runways of the biggest names in fashion I would have said someone had been consuming too much chardonnay. Well, here we are in 2019 and I am guilty of owning at least one pair of dad sneakers. Nothing encapsulates the embodiment of fashion in the nineties then the cultural phenomenon otherwise know as Sex In The City. And if there is one item along with her infamous Jimmy Choos that epitomized Carries look it would be the small impractical handbag tucked neatly beneath her shoulder. No backpacks, no crossbody bags, no over-sized boho’s—just a tiny bag that let the clothes take center stage. This was before smart phones, tablets and laptops. But even then, it was not the most practical of bags, but it is certainly one of the most comfortable. Big enough for only a phone, a credit card holder and a lipstick, this style of bag will leave you free to enjoy your day sans the sore shoulders. This may not be a 9-5 bag but, it is perfect for brunch with the girls or for a day shopping about town. The baguette bag started with Fendi, and according to Vogue when it made it’s debut appearance on SITC in 1997 it went on to sell almost 100,000 in the first year. And of course this spawned an army of copy cats with baguette bags being the bag of the of the late nineties, early 2000’s…

Who What Wear claims this is the bag to buy second hand, and that is exactly what I did. I picked one up at a local thrift store though admittedly not a Fendi. I bought a purple Franco Sarto baguette bag which I am super excited to use this summer. I was inspired to buy it after reading Jess of Not Jess Fashion’s post on the second-hand Fendi baguette bag she recently added to her wardrobe. So if you are thinking of trying this trend but don’t want to make the big investment of a new designer bag, do consider a pre-loved option. And stay tuned for a post on how I am going to style my newly aquired baguette bag.

Photos: 1 :: 2 :: 3 :: 4 :: 5 :: 6 :: Slider

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Allie founder and creative director for ALLIE NYC

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44 Comments

  1. May 13, 2019 / 8:23 am

    Such a cool bag model- so elegant . Great blog xx

  2. May 13, 2019 / 12:25 pm

    While I never had a fendi, I had many baguette bags, haha! They were so fun and cute! I had a denim one, I think I wore it to death in the end!

    Hope that you had a great weekend! I just posted my weekday wear linkup, I’d love you to join! 🙂

    Away From Blue

  3. May 13, 2019 / 3:11 pm

    Oh, I did the same and bought a second hand Fendi bag 🙂 But my bag has no logos … nevertheless I like it 🙂 Thanks for the wonderful inspirations as I love this trend!
    xx from Bavaria/Germany, Rena
    http://www.dressedwithsoul.com

  4. May 13, 2019 / 4:11 pm

    Supposedly everything comes back around in fashion eventually right. I have a Gucci baguette bag that was handed me down from my mom that hasn’t seen any action in awhile. Looks like I should get it out of my closet for a spin now.

  5. May 13, 2019 / 4:54 pm

    I had so many of these.. had no idea they were called that.

  6. May 13, 2019 / 5:50 pm

    I also have an ugly dad sneakers and I love it,
    and I’m also planning on getting myself a fanny pack 🙂

    The Fendi baguette bag is gorgeous
    and yeah I remember Carrie carrying one.

    Fashion do come back and I am loving it.

    Ann
    https://roomsofinspiration.blogspot.com/

  7. May 13, 2019 / 6:07 pm

    Can`t stand fanny packs, but love sneakers 🙂 The tiny shoulder bag trend is incredibly convenient and easy to style!

    Lots of love ♥ January Girl

  8. May 13, 2019 / 7:44 pm

    I was such a hard core Sex And The City fan, so I totally approve of this trend coming back:D Man….talk about cyclical, eh? I can’t wait to see your Franco Sarto one:)

  9. May 13, 2019 / 8:41 pm

    Very popular in the 90’s love this style of handbag.

  10. May 13, 2019 / 9:54 pm

    Oh yess I can remember these bags!! I absolutely love the look and the “vintage” bag!
    Thank for sharing some 90ies inspo here.

    lots of love, Miri
    http://www.meetmiri.com

  11. May 14, 2019 / 11:36 am

    This bag really is the cutest! Love the size, there is space for all the necessary items.

    xx Simone
    Little Glittery Box

  12. May 14, 2019 / 3:26 pm

    Totally remember this trend and wanted a baguette bag SO BAD! I need to get one now. 🙂

    -Ashley
    Le Stylo Rouge

  13. May 14, 2019 / 6:02 pm

    I can’t wait to see how you’ll style your baugette bag. Pre-loved options are always perfect, not just for the environment but for adding something personal to our style…I do love any piece that comes with a history. There is something about vintage clothes and bags that makes them so unique.

  14. May 15, 2019 / 4:06 pm

    I am in love with this bag 🙂 xx

  15. May 15, 2019 / 6:26 pm

    To be honest I’m really loving this trend again. It’s cute, looks chic, and I also find the size really practical – it fits my wallet, my phone, and that’s basically all I really need, right? Ugh now I want to buy a new bag again…

  16. May 15, 2019 / 6:26 pm

    The fanny packs and dad sneakers have really made an impact that I didn’t expect! Love this post!! 🙂

  17. May 15, 2019 / 6:59 pm

    Although it may not be the most practical of bags, I love how the baugette bag looks! It gives a cool vintage vibe to an outfit. And thrifting one is a great idea! Can’t wait to see how you style the one you got.

    x Kara | http://karascloset.net

  18. May 16, 2019 / 1:38 am

    I am still on the fence with dad sneakers. I remember the baguette bags! I had a Coach one way back before I decided to sell it. Looking back I wish I hadn’t. Fashionphile is a good place to buy pre-loved. They also offer layaway so which is a nice perk.

    Maureen | http://www.littlemisscasual.com

  19. May 16, 2019 / 2:43 am

    I’ve exactly the Fendi piece & loving it! xoxo

  20. May 16, 2019 / 3:38 pm

    Such a great bag!! And I love Golden Goose sneakers, so comfortable.

  21. May 22, 2019 / 7:49 am

    I am such a proud owner of a similar Fendi vintage purse! It is f-a-b !

    https://SatinOfLux.com | Fashion Blog | By Dess

  22. May 23, 2019 / 2:26 pm

    So honored to be part of this list. Thank you so much dear! Hope you have a fabulous day!

    Jessica | notjessfashion.com

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