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SiJun Guo is a Parsons trained designer whose graduate collection was singled out as one of the top ten designers of her class of 2016. Her collection was featured in Bullet Magazine as well as industry heavy hitter WWD. She also won the very prestigious CFDA award in 2012. In 2016 she founded her own label BC.J. Creating feminine approachable garments with impeccable construction and sleek but flowing silhouettes that flatter the female form

The collection for Fall 2018 features long hemlines and a quiet balance of body conscious pieces and relaxed fit garments. With a clean aesthetic and a focus on construction the lineup offers the contemporary woman daywear that can be worn to the office as well as a more casual settings with comfort, ease and style.

Head to toe straight to camera photos  Moniker Fidler and ringside photography by ALLIE NYC

    March 1, 2018

    You can certainly tell that the construction is done nicely just in the way the garments fall on the models. Although not many pieces are my style, I really love the pattern and colour combination. The chartreuse jacket and that yellow and grey coat combo are both gorgeous!

  • wendee
    March 1, 2018

    these are beautiful
    The Glossychic

  • Shireen L. Platt
    March 1, 2018

    I love everything that I see here, Allie! The collection is very sophisticated and chic and love the pop of bright yellow as well!

    Shireen⎜Reflection of Sanity

  • Rowena
    March 1, 2018

    It’s no wonder why she has received so many accolades. This collection is not only beautiful but it is very wearable as well.

  • Ashley
    March 1, 2018

    I am really digging the pops of neon + brights in this collection!

    Le Stylo Rouge

  • Missy May
    March 1, 2018

    The coats on this runway are stunning. If only I could magic em into my closet. Love!

  • Adriana
    March 1, 2018

    I think this collection is lovely! I love all the yellow <3

  • Vika
    March 1, 2018

    As usual amazing post! Thanks a lot for sharing)

  • Margot
    March 1, 2018

    Such a beautiful fashion show !
    I love the yellow neon color and I love the matching outfits with the kids.

  • Kathryn
    March 2, 2018

    I do love the clean lines here. That floral looking crop top would be such a fun spring/summer piece.

    Kathryn •

  • jasna
    March 2, 2018

    Loving the structure and colours 🙂 xx

  • Nancy
    March 2, 2018

    I love the outfits that these models rocked from SiJun Guo’s collection! SiJun has been climbing up the ranks really well! Her style works well with the contemporary styling!

  • Mica
    March 3, 2018

    While it’s a lovely collection, I can’t get over how cute the kids are! What a nice idea to have them be part of the show 🙂

    Hope you are having a lovely weekend 🙂 Going to be a little rainy here again but it should be a bit cooler too so I’m not complaining!

    Away From The Blue Blog

  • Subha Bose
    March 3, 2018

    I love the high color dress

  • Jessica
    March 5, 2018

    Lots of really gorgeous outfits here. My fave would be the yellow coat. It’s so fun and fab!

    Jessica |

  • Pablo Parra (Fungi)
    March 7, 2018

    One of my favorite collections in the posts you have shared! I predict a great future if SiJun Guo keeps pushing this type of clothes to the stores and the media, it’s about clothes that I could see in any cosmopolitan city, don’t you think? Really love the color palette and the way of showing how a business woman deserves to have fun with clothes.

    Best from Barcelona!