The High-End Designer Price Increase & The Haul Video Backlash

By Posted on 3 min read 4610 views

I am sure we will all agree 2020 was a year we would all like to forget. A challenging, divisive and heart wrenching twelve months of death, civil unrest and economic devastation. Well, at least for some… I am assuming that none of us have been living under a rock, the news reports daily on the on going pandemic and the economic hardship that resulted from this unprecedented world wide crisis. Millions across the globe have lost their jobs with hundreds of thousands of small businesses

Many influencers now give a brief disclaimer before their haul videos, the disclaimer states that the video is indeed a haul video, and that they do not mean to offend and for those that may be offended to click off and not watch the video

closing, and thousands of large decades old retailers shutting their doors. Hundreds of thousand of people are facing possible foreclosures and many are going hungry. Yet with all this  going on, the luxury market is booming, and to that end they continue to raise the prices on their most sought after pieces.  Usually, the it bag of the moment. There has been a lot chatter on the internets as of late, and it has created a bit of a brew haha with many people pushing back and choosing not to continue to purchase these items at these elevated price tags. Though one has to admit Chanel makes a quality bag

Many influencers now give a brief disclaimer before their haul videos, the disclaimer states that the video is indeed a haul video, and that they do not mean to offend and for those that may be offended to click off and not watch the video. They are adding these disclaimers as there has been somewhat of a backlash against these types of videos, with many people seeing such displays of consumerism as distasteful and tone deaf in these dark times.

it really highlights the great divide, not only in the U.S. but across the globe.

Personally I don’t judge, but I can understand how people are offended by this, but really for me the issue is deeper than that. When we have the worst economy since the Great Depression, with massive unemployment and loss of business, and then you have a segment of society who for all intent and purposes are completely untouched by these events, and can continue to live a lifestyle many would refer to as decadent; it really highlights the great divide, not only in the U.S. but across the globe. They say by 2030 or nine years from now %40 of jobs are going to lost world wide. I can not even wrap my brain around that. If we are having this level of civil unrest now, I can not imagine what it will be like with almost half the population world wide unable to earn a living. Many speak of a living wage, but how will this be paid for? Hmm.

I think much of the unrest we are seeing in the world is directly tied to unprecedented technological advances and how quickly it is changing our way of life. It is happening too fast for the markets and society to adjust. We have had moments in history like this before, and sadly it is almost always accompanied by violence, war and unrest.

Let’s hope history will not repeat itself. In the mean time if you are not one of the lucky few, or can not  claim membership in the hallowed halls of the %1 there are alternatives. For me, I really like discovering new and up and coming designers and supporting mid range designers. My regular readers know I am a big fan of the Parisian aesthetic. I love the mid range designers such as: Maje, Sandro, Isabel Marant, and Claudie Pierlot as well as the Italian brand PINKO.

Hence why I like to seek out up and coming designers and create my own style as opposed to following the latest trends

American brands like Tory Burch and Rebecca Minkoff also offer more affordable, well made designer bags any self respecting fashionista would be proud to have on their arms. And you can also do pre-loved. What say you? How do you feel about the price increase in high end designer goods? There is also the sense of these it bags being exclusive, if everyone has one, err I am looking at you Gucci belt…then that sense of exclusivity is lost. Hence why I like to seek out up and coming designers and create my own style as opposed to following the latest trends. So, would you be willing to pay more for a sense of exclusivity? 

Top image from KatWithLove be sure to check out her blog she has great style!


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  • Michelle
    January 25, 2021

    You bring up such an important point about income inequality. No doubt some of it is due to,automation, but a lot of it has to do with how the wealth is being divided. It used to be that CEOs made about 20 times the average worker. Now CEOs are making 287 times the average worker. So the profit of labor is all going to the top while the average worker has stagnated. That’s greed. And it sharing the wealth would go a long way to remedying the problem.


      January 25, 2021

      Yes this VERY true and has been going in this direction for a long time now I think since the 80s this is not sustainable and sadly I think things are going to get worse. DT was just a dress rehearsal…

  • Jennifer
    January 25, 2021

    This is so interesting!! Thanks for sharing.

    Curated By Jennifer

  • Julia Rees
    January 25, 2021

    Like you, I love the mid range designers and we share many of the same favourite brands! I love Sandro, Maje and Claudie Pierlot, and I am also a big fan of Sezane!
    Julia x

  • Marta Henriques
    January 25, 2021

    Omg they are so pretty! <3

  • Angelica
    January 25, 2021

    One could only hope to be a part of that 1% but I agree, the mid range still serves us some great fashion options. Tragic to see the turn of the economy and thus the fashion world. Heres hoping that we see better days ahead.

    XX Angelica

  • Ashley
    January 25, 2021

    I’m with you in that I don’t judge either way. However, I also can understand where some are coming from. This country is so deeply divided in a multitude of ways, and I think this can just be a sore spot. Most are struggling in some type of way, even if it may not be monetary. It takes a huge toll mentally with this pandemic.

    Wishing you the most amazing week ahead, my friend!

    Make Life Marvelous

  • Kathrine Eldridge
    January 25, 2021

    Thanks for your thoughts on these challenging times we are living in. Nothing beats a Chanel bag but I think as a society we need to dig deeper and find ways to help all those in need – financially and emotionally. I think it’s ridiculous that designers are raising prices. I will not partake in that and I hope others don’t as well. Pre-loved is a great idea.

  • Shea
    January 26, 2021

    This was a fascinating read Allie! This past year has opened my eyes to the importance of supporting local businesses, so I’ve been trying to do that more! I don’t get offended by people sharing haul videos, although I can see why some people would find them to be hard to watch right now.

  • Lovely
    January 26, 2021

    It is cool that new designers are offering more affordable options. Cool post!

  • Itzel Najar
    January 26, 2021

    thanks for share this content!
    so cool post!!

  • Ananka
    January 26, 2021

    These are great item 😀

    Yes we all wanted 2020 to be over and looking like 2021 is going to be worse 🙁 Let’s hope things get better fast!

    All the best 😀

  • Tiziana
    January 26, 2021

    Such an interesting post, thanks for sharing your thoughts on it Allie!
    I´d rather support a smaller brand and would be willing to pay more there, if they for example have good values and are for example sustainable. But the older i get the less interested I am in fancy expensive pieces from brands that just want you to consume more and more

    have a great day,

  • Pablo
    January 26, 2021

    Hello Allie,

    Such an interesting point of view and I totally get your point! It feels a little bit odd to share certain kind of things while the world is burning. The line is so invisible and fine for content creators and some of them don’t even realize how important is to have an important voice in these platforms nowadays. But it seems that many are still living in a bubble where nothing happens.

    The situation drives me crazy specially on Instagram, where sometimes it is impossible to find the right tone and it seems the pandemic is invisible for many privileged persons.

    A few days ago I read this article, talking about celebrities behaving in this pandemic. It is in Spanish, but the point of view is so interesting in case you want to read it using a translator

    Take care and talk soon,

      January 26, 2021

      Ah yes indeed. I will have to check out this article and thank you for insights.

  • Kinga
    January 26, 2021

    Nice info, good style ❤

  • Ashley
    January 26, 2021

    I think haul videos are pretty tone-deaf in today’s climate- they really highlight the disparity between those the pandemic has dramatically impacted and those who still live the same decadent lifestyle. It’s another reason why Instagram is so eyeroll for me.

    Loved this post! You bring up so many good, thoughtful points!

    Le Stylo Rouge

  • GlamourZONE
    January 26, 2021

    Great post indeed, I love the bag, it is so trendy. Thanks for sharing

  • melissa williams
    January 27, 2021

    Interesting take.
    ~Melissa xx

  • Tay Ribeiro
    January 27, 2021

    I loved this article. Social inequality is a problem in every country in the world, and the holders of big fortunes continue to squander and show off to everyone, while some people don’t even know if they will have a next meal. Is very sad.

  • Olya
    January 27, 2021

    Absolutely love it?

  • Biana
    January 27, 2021

    I love quality bags and while i covet a Chanel bag, the price of a new bag is just too much and I will probably buy second hand! Also if you like quality – French brand polene makes incredible bags!

  • Stephanie
    January 27, 2021

    I definitely think that designer hauls can feel a little out-of-touch sometimes, especially in the past year. Those who can afford those items – great! But it almost seems like they’re rubbing it in the faces of those who can’t sometimes. That’s just my perspective. However, I’m always happy for them.. it’s just.. a huge disconnect between them and a lot of the world, that’s for sure. I appreciate your insight here!

      January 28, 2021

      Yes I agree I don’t judge that is correct, that is their job that is how they earn a living. Kudos them, on the other hand it is creating jobs…

  • Grace
    January 28, 2021

    Such an interesting article! Personally, I’ve never had any interest in designer goods. I don’t care about exclusivity and even if I had endless money, I would never feel comfortable spending so much on a single piece. But with that said, I would never judge someone else for doing that! I’m a firm believer in people being able to use their hard-earned money however they like. The backlash against haul videos is also interesting… I’ve never been bothered by such videos, but I do think about the excessive consumerism of it all as I watch those videos. But I think a lot of people don’t realize that doing haul videos and such are influencers’ real jobs… So ultimately I agree, if they’re offended by that then they just shouldn’t watch – nobody is making them watch those videos. I don’t know why the people getting offended have to comment and ruin someone else’s day just for doing their job! But that’s just my opinion.

    Miles of smiles,

      January 28, 2021

      Yes I agree I don’t judge that is correct, that is their job that is how they earn a living. It is like people who don’t the Kardashians yet know what they are up to, umm if you don’t like it, don’t watch. It always amazes how people get all hot and bothered by the Kardashians but don’t blink an eye at homeless people in the street and have never donated to a charity. There are bigger issues than the Kardashians. They are not breaking any rules or laws if you are offended on how they live their lives and earn money that is on you. Don’t watch. For me it is the hypocrisy and and and self-righteous that really gets me lol.

      • Grace
        January 29, 2021

        So true!! They should focus their energy in actually helping someone rather than complaining…

  • Marisa Cavaleiro
    January 28, 2021

    Hi Allie,
    Here in Portugal, despite the pandemic crisis, it was the year when more luxury cars were sold, can you believe this?
    I also had a small job and I lost it too!
    I’m not bothered to see these luxury bags, but right now I wouldn’t buy them! Great article Allie!

  • Kate
    January 28, 2021

    Love this post! It saddens me to think of all the hard working people who have lost their businesses or jobs, and I continue to see so many people tone deaf to how bad things have gotten. But LOL at the Gucci belt, as much as I’d like one I do feel they are so overdone at this point and recently scooped up a similar belt that is Michael Kors which aside from being much more affordable/attainable I haven’t seen it everywhere.

      January 29, 2021

      Ooo that sounds like a nice belt!

  • Radi
    January 28, 2021

    Right now I don’t think I would pay so much for a high-end designer item because I always see similar dopes that cost so much less. When shopping I like to think that I make good decisions when it comes to the price I pay for each item. ?
    Definitely will be interesting to see what happens in the next few years.

  • Carolina G Ticala
    January 29, 2021

    Everything looking very nice! Have a great weekend! ???

  • Gabrielle
    January 29, 2021

    You make some very valid points in this post! I think recent events have certainly made being tactful all the more important and that particularly applies to haul-style videos. However when it comes to high-end designers, I suppose I”m inclined to still hero and purchase some standout pieces, however like you, I’ve steered away from the ‘coveted’ pieces that don’t age so well and are likely to be in-and-out within just one season. I’ve just bought a YSL bag that wasn’t the most ‘popular’ design of the season, but I adore it! 🙂 Hope you have a wonderful weekend, Allie! x

  • Mica
    January 29, 2021

    I have seen a few murmurings from US bloggers about how people can be so crass to still do hauls and things when life is so tough over there. I don’t just think it’s a US thing, I know a lot of places are doing it tough right now, but there are quite a few countries where life continues on and companies that are still struggling (like tourism companies) are getting wages paid by the government to soften the blow.

    I do love a good haul / unboxing video, and I have done a few on my channel over the past year but I’ve been also shopping a little less so it’s not been as many as usual. That’s just because I’ve been interested in shopping less with everything going on.
    I think everyone’s situations are so different – as you pointed out not everyone is impacted by the pandemic in the same way. We are lucky hubby and I have been able to work from home since before everything so instead of just the occasional work from home day it’s now mainly working from home, and we work in technology so pretty stable for now. I definitely don’t begrudge anyone coping with this pandemic however they feel lead to. I don’t understand the copious consumption at pre-pandemic levels when you have no use for those things in a lockdown, but I do understand some people comfort shop and that’s how they get through tough times. It must seem like a slap in the face when you know people struggling though, to see people spending so much on luxury goods,

    A really interesting post!

    Hope that you are having a good weekend! 🙂

  • Ivana Split
    January 29, 2021

    Yes, the state of the economy is very serious and I can see how the designer haul videos might be causing a back-lash. I find it difficult to understand people who buy overpriced luxury goods at this time. I honestly never got the appeal of luxury bags, but I don’t judge…if it makes someone happy and they have earned it, let them buy it. Haul videos at these times, however, definitely feel out of taste. Second hand or vintage designer purchase is always a good idea, both for ecology and for other reasons.

  • Jackie Harrison
    January 30, 2021

    So many beautiful high end bags

  • Eva Redson
    January 31, 2021

    now I want them all!! ahah love this article 🙂

    If you want, check out my “Work From Home Outfit Idea for Winter 2021”

    xx Eva

  • Aimsy
    January 31, 2021

    I am on the fence about people sharing their hauls. 1 yes it can be distasteful in the current times, but 2 some of the items would have unattainable for many people before the pandemic and resulting issues. I wouldn’t judge, either way, everyone is still trying to earn their wages, influencers included!

    It is so sad to see what is happening to many businesses, one of the department stores where you could by mid-range and affordable designer here in the UK has closed 🙁

    Aimsy xoxo
    Aimsy’s Antics

  • Maray
    January 31, 2021

    Great post, nice bags!

  • Anouk
    January 31, 2021

    Very interesting article indeed. In my opinion, one should shop according to one’s personal desires and within one’s means. Fact is that luxury brands usually do very well during crises. From an investment point of view, purchasing such goods or investing in their stocks is probably not a bad idea during such times…

  • Emmy
    February 1, 2021

    What a thought-provoking post, Allie. Thank you so much for writing this. To be honest, this is such a touchy subject that really has no concrete answer for me. For example, I know of someone who got an LV bag for Christmas and posted it on IG, just a few weeks ago when everything was going really bad here in terms of covid deaths and no. of unemployment. I did think…wow. It was kinda tone-deaf. But you know, I know this person is a nice person, perhaps going through something and that bag gave her some happiness. I know these rich people who buy these designer bags really have no clue what the rest of us go through financially, but at the same time, I don’t want to start judging as if I don’t do the same stuff (just not in the financial matter). Just not lest ye be judged, right? 🙂
    PS As for luxury companies increasing their prices, I think that’s something that will never change. Capitalism…sigh….

  • Nina
    February 1, 2021

    Such a great post! Thank you for sharing your thoughts. Have a great week!
    xx- Nina

  • Biki
    February 1, 2021

    Enjoyed reading this article, these times do show the great divide and unfairness in the division of wealth across the globe…
    I for one do not criticize the ones who can still purchase ‘It’ bags during these uncertain times but I sympathize for those who can’t…
    I’m all about affordable or vintage bags that look unique… Xo

  • Lizzy
    February 2, 2021

    Great post, Allie! It definitely makes one think! There is a growing divide between the fortunate population and the downtrodden one and part of it is due to advancements in technology (automation). In addition, I feel like the middle class is slowly going extinct, so that we will eventually have a “ruling class” (fortunate ones) and then the rest of us (downtrodden ones). And you’re right! A living wage sounds magnanimous, but where would that money come from? It’s my question about so many programs, but that’s another topic. 😉 Anyway, I’ve never been one to covet prestige brands. Sure, I have some, but I don’t buy them with any consistency and I don’t really pay attention to their latest releases. So, I’m with you … go mid-range designers. 🙂

  • Omaye
    February 2, 2021

    The designer price increase is one thing I don’t know how to feel about. On one hand, brands have the right to increase their prices. I mean, it is their business. BUT, the timing is off and insensitive. The main aim of a business is to make profit, quarter after quarter but at what cost? The social implications will be reaped on day and seeds of greed have been sown.
    Finding new designers and supporting them is amazing. But small and medium designers some day become big and then the cycle of what a trendy and exclusive comes to fruition. Fashion is hard and quiet oxymoronic.
    The comment you left on my blog about the unemployment office regarding age is still ringing in my head. If 40% of people are going to be out of work, how do you plan for retirement. Again, the whole think is insensitive.
    Wishing you well my friend.

  • Tracy Colon
    February 3, 2021

    I love that you create your own style as opposed to just following the trends! It’s so much more fun to try new things instead of just going with what everyone else has. And I also love to buy preowned whenever possible!

    Find Your Dazzle

  • Lyosha
    February 3, 2021

    I like Rebecca Minkoff, it is probably my favourite brand of the lesser designer bags from the US. Nice haul indeed

  • Paola Lauretano
    February 11, 2021

    Such an interesting topic Allie!
    Thanks for sharing your thoughts about this huge economic challenge we are living in the world! So, I think it’s ridiculous that designers are raising prices. I agree… probably, that sense of exclusivity is lost.
    Kisses, Paola.


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The High-End Designer Price Increase & The Haul Video Backlash