Bonjour, Happy Friday all. Today I am sharing with you a French label I discovered on Instagram. A French label with an English name School Rag. My regular readers know I am a fan of the Parisian French effortless chic aesthetic. You know that unfussy, I didn’t try too hard to look like an in-the-know fashionista. Clothes that flatter the female form, and celebrate it without the overblown hype.






Casual, quietly sensual, comfortable with just the right amount of eye catching details. I will have to make an effort to visit one of their stores next time I am in Paris. They have locations all over France, but I believe at this time they are indeed only sold in France. So for you jet setters out there, next time you are in the city of lights be sure to check them out and if you do pick something up you can then say I got it in Paris, and know you will have something that not everyone else is wearing. Oh la la! You can learn more about the brand at SchoolRag.com. And the brilliant photos were taken by photographer Nicolas Le Forester
XOXO

Jennifer
January 31, 2020I really love that red bomber jacket!
Jennifer
Effortlessly Sophisticated
Rowena @ rolala loves
January 31, 2020The Parisian French effortless chic aesthetic is my favorite as well and this brand definitely embodies all that. Some of the pieces actually remind me alot of Maje.
Jill
March 6, 2020This looks like such a cute brand! I especially love the red sweater. Parisian fashion is so cute!
Jill
https://jilliancecilia.com/
Justyna
March 6, 2020Very nice inspirations :D!!!
Sharon
March 6, 2020I love love love that gorgeous red turtleneck, and that pretty black skirt with the stars on it!
Lovely
March 27, 2020Cool looks Allie, love the bomber jacket!
xoxo
Lovely
http://www.mynameislovely.com
Radi
March 27, 2020Cool brand. I’ll be sure to check more of their clothing and would be even more amazing if I can visit France to shop it.
http://www.fashionradi.com
Tina
March 27, 2020Ohyes I’m a big fan of the parisian nonchalance as well 🙂 they just make everything seem so effortless chic and cool 🙂
xxx
Tina
https://styleappetite.com
Regine Karpel
March 27, 2020I love it. I hope you’re doing well. Thinking of you.
http://www.rsrue.blogspot.com
Lackadaisy
March 27, 2020Their jackets look absolutely awesome! Love the colours and little details they put on them to create these unique looks!
LackaDaisy
Lovely
November 6, 2020These are all catchy looks. The red jacket is love!
Regine Karpel
November 6, 2020I like these pieces. Thank you for sharing. Thinking of you.
Georgina
November 20, 2020Their stuff is cute! Very you!
https://www.georginahart.co.uk/blog
Starshine Beauty
November 21, 2020Amazing looks! Great lookbook 😉
Shoot for the stars | ☆ ☆ ☆ | Facebook page | ☆ ☆ ☆ | Instagram
Ann
November 21, 2020I love Parisian chic too.
Thanks for sharing this brand.
Ann
https://roomsofinspiration.blogspot.com/
Lackadaisy
November 21, 2020Their pieces seem wonderful, like a very comfortable everyday wear, but with some unique touches that will make you stand out! I haven’t heard of this brand before, but I need to check it out now, thanks for sharing <3
LackaDaisy
Clarissa Zhu
November 22, 2020I love these outfits and I love the Parisian chic style. I really like the starry tulle skirt.
http://thesydneysider.com/
Mica
November 22, 2020What fun pieces! I really like the red and gold bomber jackets, they are real standout pieces1 that last outfit with the jumper and the tulle skirt is definitely my favourite though, what a great combination!
Hope you are having a great weekend 🙂 We went out and did more Christmas shopping yesterday which was fun 🙂
Pablo
November 22, 2020Hello Allie,
I like to discover new brands and projects in your site, you’re always presenting things that make me believe in fashion as a place to boost new ideas and projects!
The idea behind School Rag is great, specially in these times when we want to look good but comfort is something that we are trying to get as much as possible, or at least my relationship with the clothes I’m getting is changing. So, the pieces look comfortable, but they still have that fancy feeling…. best of both worlds!
Sending you my best in these hard times, Allie!
Hugs from Spain
Hena Tayeb
November 22, 2020Love that skirt!
Ivana Split
November 23, 2020I would wear all of these outfits. I also like the playful photography.
Emmy
November 23, 2020Thanks for the heads up about this brand, Allie! If ever I get to go back to Paris, I will try to go to one of its stores. I am totally digging all the pieces and can see adding them to my wardrobe:D
Hope you’re having a good Monday so far!
Pilar
November 24, 2020These styles are so fun and comfortable! Amazing photography as always! Wishing you a wonderful Thanksgiving Allie!
Margot
November 24, 2020Oh it looks like such a cool brand !
I love the outfits.
This is funny I made a dress recently with a similar sequins fabric as the last picture.
xx
Margot
https://troughthepasturesofthesky.com
Shauna
November 25, 2020Thank you for sharing! I love discovering new brands, and social media is such a great way to do it! The red bomber jacket is just the coolest piece 🙂
Shauna
http://www.lipglossandlace.net
Radi
November 25, 2020This is one cool brand, that’s for sure. I love the gold metallic bomber jacket. Really are pieces are so dreamy!
http://www.fashionradi.com
Vanessa
November 25, 2020Oi
Achei bacana mas, eu só usaria o moletom com um short jeans acho que meu estilo às vezes é mais despojado.
Beijos.
https://www.parafraseandocomvanessa.com.br/
Hannah
November 25, 2020I haven’t heard of this brand before, but everything looks so beautiful. Thanks for sharing xx
Hannah | https://luxuryblush.co.uk/
Marisa Cavaleiro
November 25, 2020Hi
First of all, thanks for the tip!
I loved the clothes and I will already see the site !!
xoox
marisasclosetblog.com
geri
November 25, 2020this style is such a breathe of fresh air. i could totally see myself rocking this look. even the haircut looks so chic. lol.
xoxo,
Geri
https://everydaylivinglupus.blogspot.com/
Laura Bambrick
November 26, 2020This label looks so fun! I love the style and effortless Parisian vibe!
evi erlinda
November 26, 2020They look so casual and gorgeous!
I will check the site, love those styles.
Cris Santos
November 26, 2020Thanks for introducing this brand The items look amazing Love this collection Happy thanksgiving Cris
http://www.photosbycris.com.au/?p=11100
Christine Kong
November 26, 2020Ohhh such great looks and styling! I am so obsessed with anything French and their style. Thanks for sharing this brand. Checking it out now.
xoxo,
Christine
https://dailykongfidence.com/
Elegant Duchess
November 26, 2020I adore Parisian style. It can be anything between so classy and relaxed chic. I can’t wait when COVID is finally under control and we can go back to travelling. Would love to go to Paris again xx
Elegant Duchess xx
https://www.elegantduchess.com/
alimackin@gmail.com
November 27, 2020Me too. I usually go to Paris in the fall for FW but of course did not this year. I so miss it. I want to move there!
Paola Lauretano
November 26, 2020In love with this Parisian style… so inspiring outfits and cool red bomber!
Kisses, Paola.
Expressyourself
My Instagram
Woman Today
November 26, 2020I love French style, so clean, simple and yet so sophisticated. You cought so well the effortless chic style of parisian girls on promenade, having a coffee in a bistro or going out with friends.
Even if people leave us, thay still live in our soul and minds. Stay safe and stay well my dear.
Nancy Dam
November 27, 2020Ooooh! The name School Rag sounds so interesting. I really like the look – super hip and trendy. I like the choice of colors they picked for their outfits. It is easy going and just fits well overall. Glad you found this on IG!! Need to go to Paris someday :).
Nancy ✨ mdrnminimalists.com
Marta Henriques
November 27, 2020Hey dear! I loved the post and already followed your blog <3
i want invite you to visit and follow my blog back <3
http://www.pimentamaisdoce.blogspot.com
Kate
November 27, 2020Such a fun line – obsessed with that tulle skirt! Happy Thanksgiving Weekend <3
Green Fashionista
Hayley
November 27, 2020I’ve always loved how people can make the most simple looks but have an overall put-together vibe. Really trying to change up my style a bit. Picked up some new bits in the sale, excited to try some things on and see if I actually like them!
Hayley || hayleyxmartin
Hasin
November 29, 2020Such a fabulous collection. Love those boots and the yellow shiny jacket is a bomber. I love knowing about the new trends and thanks for making fashion sound so affordable and not over hyped.
Kinga
November 30, 2020Cool style❤
Nina
November 30, 2020Love the red bomber jacket!
xx- Nina
http://www.stylingwithnina.com/2020/11/its-my-birthday-what-i-wore.html
Julia Rees
December 8, 2020Thanks for sharing this brand ! Luckily for me I live in France so I’m off to check their website! I love that black dress with the lace inset!
Julia x
https://www.thevelvetrunway.com/