es boys and girls we dangerously close to summer, I can already smell the salt air, the smoke from the barbecue pits and the “now I know it’s summer” scent of coconut oil. Those hazy lazy days of leisure, sun and sand. And when I am looking to pull on slouchy faded tee, a hippie inspired sundress or vintage patterned tank I look no further then WildFox.
Known for the low-rent chic aesthetic the company embodies, the Feeling of Summer lookbook 2015 masterfully captures the dreamy summer days of our childhoods. Those days when we had nothing to do except swim, layout and sleep. When the nights promised a game of capture the flag, followed by lying in the dewy grass and star gazing as fire flies intermittently flicked in and out of view. When the future was still before us. This collection has me longing for those days or a long weekend on fire island—for uninterrupted days of sun bleached warmth and breezy ocean air. Where a fashion forward look is no more complicated then a baseball tee and a simple pair of button up shorts. Combining a palette of nautical whites, faded pastels, unfettered primaries and dusty grays the overall effect of this collection is of carefree effortlessness and basic attire. With tees emblazoned with fun snarky comments in retro cuts and uncomplicated fabrics, to lobster print long johns and flouncy shorts, to track pants and crop tops, this line will have you more then ready for that much needed summer vacation by the sea.