With a strong emphasis on the “statement piece” it should come as no surprise that the fashion label Style Mafia was founded by a blogger. Found in 2013 by Simonett Pereira a former fashion blogger, Pereira sought to bring the high fashion aesthetic seen on the runways to the everyday girl. Or, luxury at an affordable price point. One can certainly see the “influencer” influence in the this lineup and in the brand itself.
For pre-fall the focus is all about the ruffle. From dresses to tops to bottoms and even a suit, it is all about the ruffle. Asymmetry also plays a role and adds to edgy kinetic vibe in the collection. With solids taking center stage and prints being kept to a minimum the spotlight is on the silhouette.
an influencer dream scape to be sure
And this is reflected brilliantly in the asymmetrical high-low ruffle bottomed dresses. You will also find two-toned flared trousers, a cropped “corset” in mustard and pin stripes, an over the top bridal like strapless top and repurposed blouses. An influencer dream scape to be sure. It will be interesting to see how this brand evolves, with it’s roots in the streets, where will it lead?0