Luooif Studios @NYFW Fall 2020

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First it was the eighties, then is was dad sneakers, now it’s dressing up like an eighties dad, that is if you were still seven years old. The collection for Luooif Studios has been affectionately called “The wild dads’s wardrobe” by the brand’s designers Lena Luo and Ekcee Chan. Think oversized, broad shoulders and slightly off kilter, though there are more then enough feminine frilly pieces to go around, which played to the softer side of the lineup. Velvet, satin and metallics added textural interest, while pearl adornments and embroidered decals added whimsy and charm to this youthful collection. Hemlines were long, silhouettes were more relaxed, and tiers of ruffles and delicate bows festooned intermittently on tops, skirts and dresses reinforced the playful vibe of the collection. A delightful romp of approachable yet quirky looks that imbibe a youth quake appeal of effortless chic. Luooif Studios is a playful luxury at it’s finest.

After the finale the lights dimmed and then came up again, but instead of the usual bow by the designers, a solitary young man walked out with a laptop in this hands were we could see the designers. Sadly the designers Lena Luo and Ekcee Chan could not travel to New York for Fashion Week due to the Coronavirus and the travel ban. The show itself almost did not happen as the collection had been held up in customs for days. But luckily for all of us it arrived in time. The designers communicated with their team remotely to make sure the show went ass planned. So needless to say, when there is a will, there is a way. So hats off to them and their team.


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  • Jeanne
    February 17, 2020

    Loving the colors and textures used in this collection!

  • Jennifer
    February 17, 2020

    This is one amazing collection!

    Effortlessly Sophisticated

  • Quinn
    February 17, 2020

    Dressing up like an eighties dad, LOL! I love that concept. You really nailed it. This retro concept with the patterns and textures is so interesting. Fun for sure!


  • The Fashion Folks
    February 17, 2020

    Loved the vibe of this collection! The print in the first looks is so chic. Loved the tights too! The materials are so chic, loved the retro style! Xx

  • Rena
    February 21, 2020

    What a pity the designers couldn’t travel to the show! But I love both the name of the collection (it really makes me smile) and also the wonderfully created pieces! Thanks for sharing and happy weekend.
    xx from Bavaria/Germany, Rena

  • Alyssa
    February 21, 2020

    I love this edgy collection!

    xx Alyssa | STYLE VANITY

      February 21, 2020

      Yes just wonderful

    February 21, 2020

    What a fun collection, a retro splash of the 80s but with a modern appeal. Great fabric choices, too! So happy the designers could join in virtually.

      February 21, 2020

      Yes indeed there is a bit of an 80s vibe for sure

  • E
    February 21, 2020

    I really love this catway. All these looks are amazing but what I love the most are prints and fabrics, so special and awesome.

  • Kinga
    February 21, 2020

    Amazing collection ♥

      February 21, 2020

      I agree!!

  • Pilar
    February 22, 2020

    What a great and stylish collection!

  • Kristin R.
    February 22, 2020

    Loving all of the velvet in this collection. Glad the show was pulled off beautifully even though the designers weren’t able to make it.

  • Lovely
    February 22, 2020

    The prints are fabulous, it’s a shame the designers couldn’t be there.


  • evi erlinda
    February 22, 2020

    The styles are fantastic and the texture of fabrics as well!

  • KizzyDoll
    February 22, 2020

    This collection is gorgeous. Love the dresses, so fantastic x

  • Shauna
    February 23, 2020

    I have to admit, I wasn’t a huge fan of this collection, but I do love the textures that were used! Pretty gorgeous..


  • Sam | Violet Hollow
    February 23, 2020

    love the flow and romantic style of this collection! xx

  • Tanja
    February 23, 2020

    What a beautiful looks, I like the metal shine that’s on most of them <3 And that little extras like edges and buttons just make it so much more special!


  • Lucía
    February 24, 2020

    This collection is simply stunning! Love it! Thanks for sharing! 🙂
    Have a nice week!

  • Nat
    February 24, 2020

    Thank you for giving us a view of a place I would never get to 🙂
    I adore the cream shirt! So so pretty!


  • Amy Aed
    February 24, 2020

    These looks are very interesting! There’s a lot of tone work going on which I can definitely appreciate.

    Have a good week! 🙂

    Amy x Wandering Everywhere

  • S
    February 24, 2020

    Such original and sophistcated collection!
    I especially love the materials they used and, of course, those wonderful shiny tights!

  • Missy May
    February 24, 2020

    I love how the 70s and 80s vibes are coming back gradually. I get the feeling with this collection. Nice prints as well. I can’t wait for Spring and Summer.

  • Selvaggia Capizzi
    February 25, 2020

    OMG, I am totally loving this collection!
    Don’t Call Me Fashion Blogger

  • Emmylou
    February 25, 2020

    That’s so unfortunate they couldn’t make it to NYFW:( This collection is pretty amazing. I love all the fabric choices for sure! Thanks for sharing as always, Allie:)

  • Ashley
    February 25, 2020

    I would wear pretty much every piece from this collection! Gorgeous and super sassy.

    Le Stylo Rouge

  • Katarzyna Zaród
    February 25, 2020


  • Ginger Collage
    February 25, 2020

    Thank you so much for your comment! I’m so glad that you liked my cozy winter outfit 🙂 Can’t wait to show you more so stay tunned 😉 Happy week!

    ♥ ★ ♥ GINGER COLLAGE ♥ ★ ♥

  • Pablo
    February 26, 2020

    So true Allie, all the trends are always coming back and sometimes fashion feels like a time machine, that’s why sometimes is good to keep certain pieces in our closets.

    I noticed a lot of metallic fabrics, all about retro vibes and very eye catchy, also the beauty looks of every model has a certain retro vibe.

    My favorite look is the velvet oversized green top/blazer *__*

  • jasna
    February 28, 2020

    Such a beautiful collection 🙂 xx

  • The Tote Trove
    March 3, 2020

    Ha ha, love your opening line: “First it was the eighties, then is was dad sneakers, now it’s dressing up like an eighties dad, that is if you were still seven years old. ” The silver jacket with the patches is fierce.

  • Margot
    March 4, 2020

    I always love to see your pictures from Fashion week.
    There are amazing ! We ca see so well all the details of the silhouettes.
    The fabrics are so interesting.
    I love the blue color of the velvet and the magenta color of the ruffles.
    It’s such a beautiful collection.
    And I’m so in love with all the blouses.

Flying Solo RTW & Couture @NYFW Fall 2020
Luooif Studios @NYFW Fall 2020