Cheng SS2017 For lookbook Friday





























In todays Lookbook Friday we are looking at up and coming brand Cheng.  I am sharing the SSS2017 collection with you as I also wanted to share a behind the scenes video. I love watching what goes on behind a shoot. When I was in design school I use to watch ANTM for this exact reason. I enjoyed seeing the shoots in action and then getting to see the finale images and how dramatic they would turn out. Some may think standing around set can be boring, personally though I have never found it boring.

with it’s fabulous youth quake edge and dramatic flourishes it should be no surprise it is a favorite of Lady Ga Ga

But yes, seeing a bunch people standing around and a model jumping about on big piece of paper may not appear to be the most thrilling of endeavors, but when you see the still photographs and the drama that is captured in the imagery it is all worth it. And on a side note, I am about 99.9% sure I have been in this studio. When I watched the video I did a double take and had to rewind and look closer. But I am fairly certain I have been in this exact studio.

Hope you enjoy this lookbook with it’s fabulous youth quake edge and dramatic flourishes it should be no surprise it is a favorite of Lady Ga Ga.


Allie founder and creative director for ALLIE NYC

Find me on: Twitter | Instagram



  1. November 24, 2017 / 1:58 pm

    I used to work in the photography industry and shoots are never as glamorous as they appear to be like that one time I had to help the stylist because her assistant got sick and I gave the male model an impromptu leg waxing while trying to hem his pants with tape. Thankfully he was super nice about it and we were able to laugh about it years later. I could totally see Gaga in some of these looks!

  2. November 25, 2017 / 6:06 am

    I can see why this brand is a Lady Gaga favourite! Some of the pieces are really out there, but others look so wearable! That bronze sequin outfit with the tassels and the flares is just incredible, although I can’t imagine it would work anywhere other than a red carpet, haha! 🙂

    Hope you are having a good weekend 🙂 Have you done any sale shopping? I made the most of some time off earlier this week and shopped at a few stores but I haven’t bought anything in the sales yet.

    Away From The Blue Blog

  3. November 25, 2017 / 5:22 pm

    Pretty sure I need this ENTIRE collection! Gorgeous!

    Le Stylo Rouge

  4. November 25, 2017 / 10:10 pm

    I love your video “Cheng S/S 2017 Collection -Behind the Scenes- | AliciaMackin – YouTube” –
    and love the looks of the dresses in the fifth photo (1:00 of the video), the grey dress at 1:12 of the video , the dress in the sixth photo (at 1:26 of the video) and especially love the dress in the eighth photo (at 1:21 of the video)!!!

  5. November 26, 2017 / 2:22 am

    I’m loving the beading and sequins!

  6. November 26, 2017 / 6:06 pm

    Dear Allie, thanks a lot for sharing this wonderful fashion! Absolutely adorable pieces and now I want them all 🙂 Happy Sunday!
    xx from Bavaria/Germany, Rena

  7. November 27, 2017 / 10:54 pm

    I love this super high energy video accompanied by all of the wonderful stills that you captured at this video shoot. I adore this quirky and young collection and especially love the disco flourishes and the fabulous kimono featured at the end. I can see why it would appeal to celebrities , and collectors worldwide!
    Well,done Allie!

  8. November 28, 2017 / 5:46 pm

    Out of all and lots of fashion shows and prequels I have seen, this most excites me. As I scroll down I see interesting pieces of clothing. It is nice seeing a fashion show like this.

    StyleSprinter Blog by Katya Bychkova

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