Hello, I am Allie of ALLIE NYC. Join me on my adventures in this fair city. I hope you like what you see

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Posts for Blogging Category

Vlogmas #3 Getting The Tree

Blogging - alimackin@gmail.com - December 18, 2017

Here is Vlogmas #3 getting the tree! It was a warmish day and sunny so a good day to go. I picked out a small but cute and full tree. I put it up and have started to decorate it. Now I have to wrap the gifts, and get my baking started. I hope you enjoy joining me on this holiday excursion! Happy Holidays everyone.

And note my bangs in the bedroom shot. I am not making this up when I claimed that the last stylist I went to did not do a bang up job, excuse the pun. The next person I go to is going to probably rate me as their most high maintenance client ever. But I am going in for a pre-consultation and then I am going to direct them every step of the way. I will not just be sitting back and letting them do their thing, because apparently that doesn’t work.

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Vlogmas 2017 #1 oculus world trade center nyc

Blogging, Fashion, Life, Life-Style, vlogmas - alimackin@gmail.com - December 4, 2017

It is now officially the holiday season. Time to get out and about and see the festivities. It is cold and brisk but I am loving it. All we need is a wee bit of snow and I will be in full holiday season mode. Last week my friend Angela and I headed to the Oculus neither of us had been there so it was a no brainer. I did some Christmas shopping which I will share with you next week in a shopping haul.

So come along and if you are ever in New York be sure to check out the Oculus. And go during the week in the middle of the day like we did, it is much less crowded!

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#BloggersOnDuty—Elle of The Elle Diaries

Blogging - alimackin@gmail.com - June 26, 2017

Happy summer everyone, today I am introducing you to Elle of  The Elle Diaries in my next installment of #BloggersonDuty. I met Elle through my blog we read and commented on each others blog for well over a year.

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Happy summer everyone, today I am introducing you to Elle of  The Elle Diaries in my next installment of #BloggersOnDuty. I met Elle through my blog, we would read and comment on each others blog. We followed each other for well over a year before we met. I had come to feel that I knew Elle as a friend and last fall during Fashion Week we finally got to meet. We had a wonderful time at NYFW and you can be sure we will attend the shows together this fall.

With a love of fashion, the city in which she lives and the desire to express herself in a rapidly changing society The Elle Diaries was born

Elle lives in New York City with her husband, but on the weekends you can often find her in the Hamptons. With a love of fashion, the city in which she lives and the desire to express herself in a rapidly changing society The Elle Diaries was born. Last Week I met Elle for lunch and a shoot. We shot in a lovely park across the street from the U.N and afterwards we chatted over lunch about our lives and the ever changing landscape in the blogosphere. Elle was engaging, open and a delight to chat with, such a fun way to spend an afternoon. And sure to stay tuned for the next installment of #BloggersOnDuty.


Occupation: Blogger

How old is your blog: The Ellie Diaries is less than two  years old, But I started blogging almost 5 years ago.

Why did you start your blog: I started my blog for a variety of reasons. The main two would be: one, as a means of self expression and an outlet for my creativity. And secondly, the most compelling reason would be to “picture myself well” after being diagnosed with a serious and rare  auto immune disease. I was seeing so many doctors for my multi-system disease that I saw myself as a patient, and I knew I needed a better mindset to gain optimal control of the disease process. Wear it and it will come?

At this time, I fell in love with thrift store and consignment store shopping. Because the prices were so much lower than I had been used to paying, I started buying a more colorful and eclectic wardrobe. I soon began to replace my more conservative and minimal wardrobe—you can read that as grey and beige, with one with more vibrant and enjoyable pattern mixing. I do believe that blogging has helped me in many ways .

What article of clothing could you not live without: One article of clothing that I could not live without is a terribly unglamorous one, I have comfy sweats that are worn to bits and they are the most comfortable thing I own. I live in them at night. The piece that I seem to wear most often, and around the house, is a tiered denim skirt made for Gap Kids that cost three dollars at a resale shop.

And then there is my jewelry; I often wear several pieces—even when I am staying home to do housework. I love my bling. I used to design jewelry.

What was the Last Book you read: The last book I read is “True Style” by Glenda K. Harrison.  It is very hard for me read actual books because my eyes muscles are weak, but I was able to enjoy that book and loved it. I do love listening to books on Audible.com and the last audio book that I listened to was the Chemist by Stephanie Meyer; a gripping thriller involving a CIA type organization and personal survival, told from the perspective of a brilliant and brave woman.

If you didn’t live in NY what city would you live in: If I could not live in New York I would live in New Zealand, San Francisco, or Montreal. There are many places I can see myself in, but I do love Manhattan…

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Blurb-A BOOK SMART way TO CREATE A PRINTED MEMORABLE KEEPSAKE

Blogging - alimackin@gmail.com - May 8, 2017

It truly is amazing what one can do with technology today. I can not believe how much easier things are in this day and age. I would have loved to have all the things I have at my finger tips that I do today when I was in high school and collage. It seems there is nothing one can’t do. You can create your own website, shoot and edit your own films, and then share everything you do with the world at large. And now you can add making your own books and magazines to this ever growing list.

Blurb or Book Smart is an online service that allows you to create books, brochures, pamphlets and even magazines. It is a wonderful way to let your creative side step out in to the non cyber world. And it gives your photos new life and is an unforgettable way you can share them with your friends and family.

I was amazed how easy it was to use and how quickly I received my book after placing my order

But there other uses for Blurb too, you can also use it to create professional portfolios. From graphics, to photography to apparel, to anything really, the only limitations are your imagination. I used Blurb a number or years ago for my portfolio and I was amazed how easy it was to use and how quickly I received my book after placing my order—if memory serves it was three days.

So if you are itching to get your photos off your phone or DSLR, or are a creative in need of way to promote yourself, or you just want to have fun be sure to check out this wonderful service. Plus they make great gifts. Mother’s Day is just around the corner, wouldn’t mom love a keepsake of old (and new) family photos? A memorable gift to be sure, this is one gift that you can rest assured will not be re-gifted.

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THE PHOTOG FILES: HELENE OF FASHION OVER REASON

Blogging, Fashion - alimackin@gmail.com - December 14, 2016

I am happy to announce a new recurring post series called The Photog Files. In this ongoing series I will be show casing my photography

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I am happy to announce a new recurring post series called The Photog Files. In this ongoing series I will be showcasing my photography and some of the techniques I use when shooting and retouching. On this day I was shooting Helene of Fashion Over Reason. We shot in Williamsburg for this shoot, and it was a bit later in the day. I was shooting with my 50MM f1.4 lens at 400 ISO and I stopped up to f1.8 and was shooting in aperture priority due to the changing light as the sun was going down fast. I also used back button focus.

With back button focus you set the camera to have a button on the back of the camera be the tool that you use to focus. By doing this you separate it from the shutter release. I personally find this easier to use, and it allows you to keep your finger on the button and keep the subject in focus if they are moving closer to or farther away from the camera. This can come in very handy.

Of course the images did not look like this right out out the camera, and I have been doing a lot of research online in regards to professional photo retouching and it has been quite useful. I will be doing a post on that next week. But here I used a technique in which you create two curves adjustment layers. On one of the layers you pull the curves tool up to brighten the overall image, and then on the second layer you pull it down a bit to add in more shadows to give the image more depth. I also used a wonderful skin retouching technique I found online which I will be sharing with you next week as well. And finally I played around with a subtle light leak effects action, which I then fine tuned to my liking.

I still have much to learn when it comes to photography, but at least I am enjoying the process. And for the deets on what Helene is wearing: she is wearing Levi’s jeans, Everlane sweater,Loeffler Randall boots, Brixton hat and Ray-Bans.

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Happy Christmas to you and what to gift yourself this holiday season

Blogging - alimackin@gmail.com - December 12, 2016

Last week I wrote about a fragrance set I gifted to myself and this week I am writing about a gift set I would gift to myself if I already didn’t own a 50 mm lens. Late last spring I purchased Canons 50 mm f1.4 lens which is known for it’s better bokah and color clarity then the 50 mm f1.8 but really the f1.8 is a wonderful lens and does a phenomenal job and is probably the most poplar lens among fashion bloggers. And with it’s affordable price tag and excellent results I can see why.

This past fall went I went to Paris I only took my 50 mm lens and although great for portraits and street style, it is not so good for travel photos due to it being a semi telephoto lens which is why it is considered a portrait lens. In lieu of this I am in the market for a wide angle lens, and while the kit lens that came with my camera is decent, I am looking for something that is a bit better.

You are basically getting the 50MM lens for free

From my research I discovered that the Canon EFS 10-18 wide-angle zoom lens is the affordable go to lens for travel photography. And to my chagrin I stumbled upon this set from Canon being sold at Adorama. For $319 you get both the EFS 10-18MM lens and the 50MM f1.8. The 10-18MM lens retails for about $279 and the 50MM f1.8 sells for a little over a hundred dollars so this is quite the deal.

I am kind of kicking myself now, I wish I had known about this set back in the spring, but oh well, live and learn. But for any of you that own a Canon camera and are thinking of taking your photography to the next level but are confused about lenses, then this is the set to get. You are basically getting the 50MM lens for free. Cool right? You can learn more at Adoram.com. And happy snapping!

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#BloggersonDuty Fashion Over Reason

Blogging, Fashion - alimackin@gmail.com - November 16, 2016

This is the second installment of #BloggersonDuty. An ongoing post series where I will profile up and coming bloggers in the wonderful blogospher of fashion, beauty, life style and more.

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This is the second installment of #BloggersonDuty. An ongoing post series where I will profile up and coming bloggers in the wonderful blogospher of fashion, beauty, life style and more.

Helene originally from Canada now lives in Brooklyn, New York with her husband and her dog Wally. A fashion lover at heart Helene has a BA in fashion merchandising. And it is her love of fashion that prompted her to start her blog Fashion Over Reason while still in college. After graduating Helene interned at Marie Claire in New York City, Paris Select Magazine in Paris and Zink in Montreal. After this she worked worked as an editor at ModeMontreal.TV the official website of the City of Montreal’s Fashion Bureau. And she also worked as a freelance stylist’s assistant for such notable clients including Marie Claire, Marie Claire Australia, A Magazine, Vanity Fair, Saks & Bloomingdale’s.  And she also spent some time at xojane.com . Quite the varied career, but with one thing in common—her love of fashion.

Combining her background in fashion and her savvy with social media and online influencing i.e. blogging, she now works for the internet strategist company Dash Hudson. Last week I met with Helene at her home in Williamsburg for a chat, some lunch and of course a shoot.

Blog: Fashion Over Reason
Occupation: I run social, content and PR at an Instagram marketing company.
How old is your blog: I started it in 2007.
Why did you start your blog: I was looking for a hobby and was studying fashion in school, so it felt like the perfect creative outlet at the time. I also thought it would bode well for me when it came time to starting my career.
What article of clothing could you not live without: Jeans and my leather jacket.
If you didn’t live in NY what city would you live in: Anywhere warm! I really love southern California, so probably Los Angeles.
What do you think has changed the most with blogging in the past few years:  I think that the landscape has completely pivoted. While blogging used to be about inspiration, connecting and community, it’s now a popularity contest, I think largely due to Instagram becoming so prominent. It has without a doubt changed the blogging game… All in all, I think it’s really awesome to see some fantastic ladies out there who are transforming their hobbies into bonafide businesses.

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Link Love Express #8

Blogging, Fashion - alimackin@gmail.com - November 7, 2016

This weekend I met up with fellow blogger Helene of Fashion Over Reason for a session of street style shooting. We had a lovely time in Williamsburg shooting and well shooting the proverbial you know wha

This weekend I met up with fellow blogger Helene of Fashion Over Reason for a session of street style shooting. We had a lovely time in Williamsburg shooting and well shooting the proverbial you know what. We discussed photography, fashion and the changing blogging landscape. And so in this installment of Link Love Express I will be sharing photography based links and a link on how bloggers can be more supportive of one another as well as a link to reviews on Yelp in regards to a hosting company you should all stay away from. So let’s get started…

1) About that hosting company—In Motion, I called to set up service with them and two weeks later before my site had been transferred I cancelled. Their website states it takes 7-14 days for the transfer to complete. The sales person told me that I had plenty of time if I needed my site to be up on their servers up by November 8th—the date my current host would expire. I went out of my way to ask him…well buy the twelfth day as nothing had moved and my order was still sitting in a que. I called. This was after 19 emails back and forth with tech support regarding changing DNS servers and domain registration—each time getting a different answer. Then when I called tech support about when the transfer would be completed I was told it could take up to 18-20 days. Umm not what I was told when I signed up. Not what their website states in writing.

The tech support representative then offered to sell me expedited service for $29.99 which would be another 4-7 days with no garuntee that it would be done by the 8th. Ummm what?? I signed up October 22nd, the 8th would be the 17th day so why do I have to pay $29.99?? How is that expedited? And why didn’t the sales person mention this when I signed up on the 22nd? It would have been done in a week. I screamed and yelled-and remember I am a NEW customer, and can still cancel. He then offered to waive the fee, but only after I got mad. I agreed to the expedited service with the fee waived.

But now I would to pay for a full year with my current host and then call them a week later for a refund. Hmmm. I went back online and did more research and found reviews for In Motion on Yelp. WOW the reviews were horrendous. People having their sites hacked, having their sites shut down by In Motion claiming they were using too much band width. Data being lost forever due to the In Motion servers being hacked, and on and on, 104 reviews with ninety percent being one star reviews. I called back and cancelled. You can read the reviews here. But if you are looking for a new host stay away from In Motion. I seriously dodged a bullet.

2) This weekend when I was shooting with Helene it was the first time I used back button focus and I LOVE it. I found much easier then front button focus—or when the shutter button is also the focus button. Some people think it take some getting use to, but I found it much easier.  You just have to remember to keep the focus point on the subject you want in focus as it won’t always be lit up. But this  feature will totally come in handy when shooting Fashion Week. You can learn about back button focusing here and here.

3) I discovered another Fashion/street style photographer Tommy Ton. Known also for back stage photography and his eye for detail, it should be no surprise he is highly successful at what he does. So be sure to have a look a around at  TommyTon.com

4) And I also discovered that there is a new reality competition series on Andorama TV for competing photographers. Think ANTM behind the lens. And it is even hosted by Nigel Barker. Cool right? Plus the Andorama site has a ton of useful information for photographers as well as classes and tutorials.

5) And finally I am ending on the same note I stared on. And bringing attention to the changing landscape of blogging, and it seems I am not the only one who has noticed how commenting has dropped off. And that no one is taking the time to really read or look at blogs any more. And the worst part is? It is bloggers themselves that are fueling this shift. But at any rate you can read Ashley’s take on how to be more supportive at her blog HappyPrettySweet.com

Top image by TommyTon

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#Blogger On Duty—Andrea of Pretty Proper Quaint

Blogging - alimackin@gmail.com - July 25, 2016

I am excited and happy to announce a new ongoing post series here at ALLIE NYC. It is called #BloggeronDuty and it will be a regular series in which I will be profiling bloggers popular in the blogosphere. From fashion, to personal style

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I am excited and happy to announce a new ongoing post series here at ALLIE NYC. It is called #BloggeronDuty and it will be a regular series in which I will be profiling bloggers popular in the blogosphere. From fashion, to personal style, to beauty and more. But rest assured you will be introduced to some of the best influencers this side of the internets. So now without further adieu lets get started.

Andrea who grew up on Long Island and now lives in NYC is a member of the NYC Style Collective and this is how I met her. The NYC Style Collective is a NYC based community of bloggers who work and play together and lend each other support. Andrea has a BA in accounting and works as an internal auditor at an investment bank. You know, keeping an eye out for those pesky Bernie Madoff types, a financial sleuth if you will. When she is not working you will find her out and about shooting other bloggers and documenting her personal style on her blog  Pretty Proper Quaint . Andrea and I are both budding ameatuer photographers and love to shoot each other. She is the photographer responsible for those great photos I posted last week featuring the mesh tee from Nautica. Cool right? I look forward to working with her again, and as I have said before—that is the best part about blogging—all the great people you get to meet.

Name: Andrea
Occupation: Internal Auditor at an Investment Bank
How old is your blog: I started my blog in 2014
Why did you start your blog: I started my blog as a way to style and showcase my vintage pieces from my vintage Etsy shop (www.PrettyProperQuaint.Etsy.com). Since then it has transitioned to more of a lifestyle/personal style blog that features my vintage pieces from time to time.
What article of clothing could you not live without: Sunnies – I’ve recently been obsessed with sunnies and I can’t leave the house without a pair!
If you didn’t live in NY what city would you live in: Somewhere in California, maybe Santa Barbara or Santa Monica or San Diego!
What was the Last Book you read: Ugh it’s been so long! All I read are blogs! (ha- jk.) I actually have a ton of books that I start reading and get distracted and start a new book.

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Blogging VS Instagram—What Say You?

Blogging - alimackin@gmail.com - July 5, 2016

We all know change is inevitable, change can be good, change can be bad, but nothing stays the same. Change is a fact of life

We all know change is inevitable, change can be good, change can be bad, but nothing stays the same. Change is a fact of life. Although today, it seems our half lives are doubling down quicker then we can say “cheese”, that we barely have the time to absorb the latest trend or master the latest technological advancement when it has already moved beyond the horizon. And as we scramble to keep up we are often left scratching our heads—wondering, hmm now how did that happen?

that in the not too distant future blogs will be a thing of the past—a fuzzy distant digital memory like mixed tapes and zip drives

There has been of late, much chatter in the blogosphere about the increasing encroachment of Instagram and the impact the social media app is having (or not having) on the world of blogging. I have spoken with more then one blogger that has expressed their concern that in the not too distant future blogs will be a thing of the past—a fuzzy distant digital memory like mixed tapes and zip drives. To be usurped by Instagram, which will become the go to visual resource for everything from fashion to food, and that all creative online interactions will be reduced to a quick insincere “like”.

And it seems the blogosphere and the non blogging IG sphere of influence has become increasingly competitive with everyone trying to outdo one another for more followers and likes. Just scroll through your Instagram feed and do a little exploring and it won’t take you long to find people with 25,50, 75 to over 100 thousand followers. How do they do it we ask? How do they attain that elusive “K”. Especially when they are not the likes of Kendall Jenner or Gigi Hadid. How does one get that much exposure?

Despite all the helpful tips on how to grow your Instagram feed the internet is rife with, anyone who spends anytime at all using social media is fully aware that it is not just about posting great photos, and liking and following other people. One would literally have spend eighty plus hours week doing nothing but that, and they would still be hard pressed to reach these seemingly dizzying heights. So Friday night as I commuted home from work I decided to do a little digging.

I went through the feed of a random person on Instagram who had about 70k followers or so and I looked closely at this person’s followers. I looked for names that did not sound like real names or followers without a profile image and it did not take me long to find a dozen or so suspicious profiles. The red flags that went up when viewing these profiles were that these “followers” tended to post very few photos, they usually had under hundred followers, but were following thousands of other people— we are talking anywhere from roughly three thousand to over seven thousand followers. Why would some one who only posted 24 photos be following seven thousand people?

yet with minimal effort I was able to uncover blatantly bogus followers on the very first person I investigated

I am certainly not a professional sleuth, and I only invested a whopping ten to fifteen minutes, and yet with minimal effort I was able to uncover blatantly bogus followers on the very first person I investigated. So the question begs—what are we to believe? And if so many people are buying followers and playing the system, does that not change the landscape? I mean if everyone is buying fake followers and quickly blowing through their feed liking photos only to move on in blur of social media aqustion. Is anyone actually looking? Wasn’t that the point of Instagram to begin with? Looking? To be inspired by and influenced by great photos and to share these images with the world at large? But if no one is spending any time actually looking, and the ones doing the looking are not even real, then what is the point?

I for one, need more then a thumb sized image and a quick one line explanation to be truly excited and motivated

Not that Instagram can not be a powerful tool, it certainly can, and for all the bogus inflated accounts out there, there are influencers who gained their followers via a combination of hard work, creativity and some luck. Case in point: Lynn Slater of The Accidental Icon.  I had been following Lynn for a while when she happily informed me one evening over drinks that Gray Magazine had found her through Instagram and that they liked her feed and her blog so much they wanted to feature her in their magazine, and not only that they were even going to put her on the cover. And I watched over the course of a few months how her Instagram postings went from an average of 80 likes to well over a thousand. And ironically this increased exposure was achieved via an “old fashion” medium— a print magazine. It also, needless to say, increased traffic to her blog two fold. And though this is a wonderful example of the power of Instagram, to me it should always be what it is— an app, a tool, a way to connect with the world, and yes a way to market yourself or your brand if you so choose.

The world would be sad and dreary place indeed, if it is reduced to the visual equivalent of a soundbite

But I for one, need more then a thumb sized image and a quick one line explanation to be truly excited and motivated. I want too look at and read blogs with their large beautiful photographic images and insightful writing. And on that note, the same could be said for magazines. I love them as well with their exquisitely curated styling, high end photography and long from stories. The world would be sad and dreary place indeed, if it is reduced to the visual equivalent of a soundbite. So bring on the blogs and keep those magazines coming, because the world—and that’s us folks, needs to slow down long enough to see the beauty that is right in front of it.

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Currently On Instagram

  • Starting my Trip! Paris trip ttavel
  • Craziness outside the Balmain show up in Paris for PFWhellip
  • Looking quite excited to be in Versille! Paris versailles travelhellip
  • Loving this Moto jacket and its eye catching details onhellip
  • Two gorgeous models outside the Journe show in Paris duringhellip
  • Gorgeous look from the neubyrne neubyrne show NYFW  hellip
  • Shooting in Paris for PFW     hellip