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Posts for Blogging Category

Blurb-A BOOK SMART way TO CREATE A PRINTED MEMORABLE KEEPSAKE

Blogging - alimackin@gmail.com - May 8, 2017

It truly is amazing what one can do with technology today. I can not believe how much easier things are in this day and age. I would have loved to have all the things I have at my finger tips that I do today when I was in high school and collage. It seems there is nothing one can’t do. You can create your own website, shoot and edit your own films, and then share everything you do with the world at large. And now you can add making your own books and magazines to this ever growing list.

Blurb or Book Smart is an online service that allows you to create books, brochures, pamphlets and even magazines. It is a wonderful way to let your creative side step out in to the non cyber world. And it gives your photos new life and is an unforgettable way you can share them with your friends and family.

I was amazed how easy it was to use and how quickly I received my book after placing my order

But there other uses for Blurb too, you can also use it to create professional portfolios. From graphics, to photography to apparel, to anything really, the only limitations are your imagination. I used Blurb a number or years ago for my portfolio and I was amazed how easy it was to use and how quickly I received my book after placing my order—if memory serves it was three days.

So if you are itching to get your photos off your phone or DSLR, or are a creative in need of way to promote yourself, or you just want to have fun be sure to check out this wonderful service. Plus they make great gifts. Mother’s Day is just around the corner, wouldn’t mom love a keepsake of old (and new) family photos? A memorable gift to be sure, this is one gift that you can rest assured will not be re-gifted.

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THE PHOTOG FILES: HELENE OF FASHION OVER REASON

Blogging, Fashion - alimackin@gmail.com - December 14, 2016

I am happy to announce a new recurring post series called The Photog Files. In this ongoing series I will be show casing my photography

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I am happy to announce a new recurring post series called The Photog Files. In this ongoing series I will be showcasing my photography and some of the techniques I use when shooting and retouching. On this day I was shooting Helene of Fashion Over Reason. We shot in Williamsburg for this shoot, and it was a bit later in the day. I was shooting with my 50MM f1.4 lens at 400 ISO and I stopped up to f1.8 and was shooting in aperture priority due to the changing light as the sun was going down fast. I also used back button focus.

With back button focus you set the camera to have a button on the back of the camera be the tool that you use to focus. By doing this you separate it from the shutter release. I personally find this easier to use, and it allows you to keep your finger on the button and keep the subject in focus if they are moving closer to or farther away from the camera. This can come in very handy.

Of course the images did not look like this right out out the camera, and I have been doing a lot of research online in regards to professional photo retouching and it has been quite useful. I will be doing a post on that next week. But here I used a technique in which you create two curves adjustment layers. On one of the layers you pull the curves tool up to brighten the overall image, and then on the second layer you pull it down a bit to add in more shadows to give the image more depth. I also used a wonderful skin retouching technique I found online which I will be sharing with you next week as well. And finally I played around with a subtle light leak effects action, which I then fine tuned to my liking.

I still have much to learn when it comes to photography, but at least I am enjoying the process. And for the deets on what Helene is wearing: she is wearing Levi’s jeans, Everlane sweater,Loeffler Randall boots, Brixton hat and Ray-Bans.

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Happy Christmas to you and what to gift yourself this holiday season

Blogging - alimackin@gmail.com - December 12, 2016

Last week I wrote about a fragrance set I gifted to myself and this week I am writing about a gift set I would gift to myself if I already didn’t own a 50 mm lens. Late last spring I purchased Canons 50 mm f1.4 lens which is known for it’s better bokah and color clarity then the 50 mm f1.8 but really the f1.8 is a wonderful lens and does a phenomenal job and is probably the most poplar lens among fashion bloggers. And with it’s affordable price tag and excellent results I can see why.

This past fall went I went to Paris I only took my 50 mm lens and although great for portraits and street style, it is not so good for travel photos due to it being a semi telephoto lens which is why it is considered a portrait lens. In lieu of this I am in the market for a wide angle lens, and while the kit lens that came with my camera is decent, I am looking for something that is a bit better.

You are basically getting the 50MM lens for free

From my research I discovered that the Canon EFS 10-18 wide-angle zoom lens is the affordable go to lens for travel photography. And to my chagrin I stumbled upon this set from Canon being sold at Adorama. For $319 you get both the EFS 10-18MM lens and the 50MM f1.8. The 10-18MM lens retails for about $279 and the 50MM f1.8 sells for a little over a hundred dollars so this is quite the deal.

I am kind of kicking myself now, I wish I had known about this set back in the spring, but oh well, live and learn. But for any of you that own a Canon camera and are thinking of taking your photography to the next level but are confused about lenses, then this is the set to get. You are basically getting the 50MM lens for free. Cool right? You can learn more at Adoram.com. And happy snapping!

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#BloggersonDuty Fashion Over Reason

Blogging, Fashion - alimackin@gmail.com - November 16, 2016

This is the second installment of #BloggersonDuty. An ongoing post series where I will profile up and coming bloggers in the wonderful blogospher of fashion, beauty, life style and more.

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This is the second installment of #BloggersonDuty. An ongoing post series where I will profile up and coming bloggers in the wonderful blogospher of fashion, beauty, life style and more.

Helene originally from Canada now lives in Brooklyn, New York with her husband and her dog Wally. A fashion lover at heart Helene has a BA in fashion merchandising. And it is her love of fashion that prompted her to start her blog Fashion Over Reason while still in college. After graduating Helene interned at Marie Claire in New York City, Paris Select Magazine in Paris and Zink in Montreal. After this she worked worked as an editor at ModeMontreal.TV the official website of the City of Montreal’s Fashion Bureau. And she also worked as a freelance stylist’s assistant for such notable clients including Marie Claire, Marie Claire Australia, A Magazine, Vanity Fair, Saks & Bloomingdale’s.  And she also spent some time at xojane.com . Quite the varied career, but with one thing in common—her love of fashion.

Combining her background in fashion and her savvy with social media and online influencing i.e. blogging, she now works for the internet strategist company Dash Hudson. Last week I met with Helene at her home in Williamsburg for a chat, some lunch and of course a shoot.

Blog: Fashion Over Reason
Occupation: I run social, content and PR at an Instagram marketing company.
How old is your blog: I started it in 2007.
Why did you start your blog: I was looking for a hobby and was studying fashion in school, so it felt like the perfect creative outlet at the time. I also thought it would bode well for me when it came time to starting my career.
What article of clothing could you not live without: Jeans and my leather jacket.
If you didn’t live in NY what city would you live in: Anywhere warm! I really love southern California, so probably Los Angeles.
What do you think has changed the most with blogging in the past few years:  I think that the landscape has completely pivoted. While blogging used to be about inspiration, connecting and community, it’s now a popularity contest, I think largely due to Instagram becoming so prominent. It has without a doubt changed the blogging game… All in all, I think it’s really awesome to see some fantastic ladies out there who are transforming their hobbies into bonafide businesses.

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Link Love Express #8

Blogging, Fashion - alimackin@gmail.com - November 7, 2016

This weekend I met up with fellow blogger Helene of Fashion Over Reason for a session of street style shooting. We had a lovely time in Williamsburg shooting and well shooting the proverbial you know wha

This weekend I met up with fellow blogger Helene of Fashion Over Reason for a session of street style shooting. We had a lovely time in Williamsburg shooting and well shooting the proverbial you know what. We discussed photography, fashion and the changing blogging landscape. And so in this installment of Link Love Express I will be sharing photography based links and a link on how bloggers can be more supportive of one another as well as a link to reviews on Yelp in regards to a hosting company you should all stay away from. So let’s get started…

1) About that hosting company—In Motion, I called to set up service with them and two weeks later before my site had been transferred I cancelled. Their website states it takes 7-14 days for the transfer to complete. The sales person told me that I had plenty of time if I needed my site to be up on their servers up by November 8th—the date my current host would expire. I went out of my way to ask him…well buy the twelfth day as nothing had moved and my order was still sitting in a que. I called. This was after 19 emails back and forth with tech support regarding changing DNS servers and domain registration—each time getting a different answer. Then when I called tech support about when the transfer would be completed I was told it could take up to 18-20 days. Umm not what I was told when I signed up. Not what their website states in writing.

The tech support representative then offered to sell me expedited service for $29.99 which would be another 4-7 days with no garuntee that it would be done by the 8th. Ummm what?? I signed up October 22nd, the 8th would be the 17th day so why do I have to pay $29.99?? How is that expedited? And why didn’t the sales person mention this when I signed up on the 22nd? It would have been done in a week. I screamed and yelled-and remember I am a NEW customer, and can still cancel. He then offered to waive the fee, but only after I got mad. I agreed to the expedited service with the fee waived.

But now I would to pay for a full year with my current host and then call them a week later for a refund. Hmmm. I went back online and did more research and found reviews for In Motion on Yelp. WOW the reviews were horrendous. People having their sites hacked, having their sites shut down by In Motion claiming they were using too much band width. Data being lost forever due to the In Motion servers being hacked, and on and on, 104 reviews with ninety percent being one star reviews. I called back and cancelled. You can read the reviews here. But if you are looking for a new host stay away from In Motion. I seriously dodged a bullet.

2) This weekend when I was shooting with Helene it was the first time I used back button focus and I LOVE it. I found much easier then front button focus—or when the shutter button is also the focus button. Some people think it take some getting use to, but I found it much easier.  You just have to remember to keep the focus point on the subject you want in focus as it won’t always be lit up. But this  feature will totally come in handy when shooting Fashion Week. You can learn about back button focusing here and here.

3) I discovered another Fashion/street style photographer Tommy Ton. Known also for back stage photography and his eye for detail, it should be no surprise he is highly successful at what he does. So be sure to have a look a around at  TommyTon.com

4) And I also discovered that there is a new reality competition series on Andorama TV for competing photographers. Think ANTM behind the lens. And it is even hosted by Nigel Barker. Cool right? Plus the Andorama site has a ton of useful information for photographers as well as classes and tutorials.

5) And finally I am ending on the same note I stared on. And bringing attention to the changing landscape of blogging, and it seems I am not the only one who has noticed how commenting has dropped off. And that no one is taking the time to really read or look at blogs any more. And the worst part is? It is bloggers themselves that are fueling this shift. But at any rate you can read Ashley’s take on how to be more supportive at her blog HappyPrettySweet.com

Top image by TommyTon

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#Blogger On Duty—Andrea of Pretty Proper Quaint

Blogging - alimackin@gmail.com - July 25, 2016

I am excited and happy to announce a new ongoing post series here at ALLIE NYC. It is called #BloggeronDuty and it will be a regular series in which I will be profiling bloggers popular in the blogosphere. From fashion, to personal style

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I am excited and happy to announce a new ongoing post series here at ALLIE NYC. It is called #BloggeronDuty and it will be a regular series in which I will be profiling bloggers popular in the blogosphere. From fashion, to personal style, to beauty and more. But rest assured you will be introduced to some of the best influencers this side of the internets. So now without further adieu lets get started.

Andrea who grew up on Long Island and now lives in NYC is a member of the NYC Style Collective and this is how I met her. The NYC Style Collective is a NYC based community of bloggers who work and play together and lend each other support. Andrea has a BA in accounting and works as an internal auditor at an investment bank. You know, keeping an eye out for those pesky Bernie Madoff types, a financial sleuth if you will. When she is not working you will find her out and about shooting other bloggers and documenting her personal style on her blog  Pretty Proper Quaint . Andrea and I are both budding ameatuer photographers and love to shoot each other. She is the photographer responsible for those great photos I posted last week featuring the mesh tee from Nautica. Cool right? I look forward to working with her again, and as I have said before—that is the best part about blogging—all the great people you get to meet.

Name: Andrea
Occupation: Internal Auditor at an Investment Bank
How old is your blog: I started my blog in 2014
Why did you start your blog: I started my blog as a way to style and showcase my vintage pieces from my vintage Etsy shop (www.PrettyProperQuaint.Etsy.com). Since then it has transitioned to more of a lifestyle/personal style blog that features my vintage pieces from time to time.
What article of clothing could you not live without: Sunnies – I’ve recently been obsessed with sunnies and I can’t leave the house without a pair!
If you didn’t live in NY what city would you live in: Somewhere in California, maybe Santa Barbara or Santa Monica or San Diego!
What was the Last Book you read: Ugh it’s been so long! All I read are blogs! (ha- jk.) I actually have a ton of books that I start reading and get distracted and start a new book.

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Blogging VS Instagram—What Say You?

Blogging - alimackin@gmail.com - July 5, 2016

We all know change is inevitable, change can be good, change can be bad, but nothing stays the same. Change is a fact of life

We all know change is inevitable, change can be good, change can be bad, but nothing stays the same. Change is a fact of life. Although today, it seems our half lives are doubling down quicker then we can say “cheese”, that we barely have the time to absorb the latest trend or master the latest technological advancement when it has already moved beyond the horizon. And as we scramble to keep up we are often left scratching our heads—wondering, hmm now how did that happen?

that in the not too distant future blogs will be a thing of the past—a fuzzy distant digital memory like mixed tapes and zip drives

There has been of late, much chatter in the blogosphere about the increasing encroachment of Instagram and the impact the social media app is having (or not having) on the world of blogging. I have spoken with more then one blogger that has expressed their concern that in the not too distant future blogs will be a thing of the past—a fuzzy distant digital memory like mixed tapes and zip drives. To be usurped by Instagram, which will become the go to visual resource for everything from fashion to food, and that all creative online interactions will be reduced to a quick insincere “like”.

And it seems the blogosphere and the non blogging IG sphere of influence has become increasingly competitive with everyone trying to outdo one another for more followers and likes. Just scroll through your Instagram feed and do a little exploring and it won’t take you long to find people with 25,50, 75 to over 100 thousand followers. How do they do it we ask? How do they attain that elusive “K”. Especially when they are not the likes of Kendall Jenner or Gigi Hadid. How does one get that much exposure?

Despite all the helpful tips on how to grow your Instagram feed the internet is rife with, anyone who spends anytime at all using social media is fully aware that it is not just about posting great photos, and liking and following other people. One would literally have spend eighty plus hours week doing nothing but that, and they would still be hard pressed to reach these seemingly dizzying heights. So Friday night as I commuted home from work I decided to do a little digging.

I went through the feed of a random person on Instagram who had about 70k followers or so and I looked closely at this person’s followers. I looked for names that did not sound like real names or followers without a profile image and it did not take me long to find a dozen or so suspicious profiles. The red flags that went up when viewing these profiles were that these “followers” tended to post very few photos, they usually had under hundred followers, but were following thousands of other people— we are talking anywhere from roughly three thousand to over seven thousand followers. Why would some one who only posted 24 photos be following seven thousand people?

yet with minimal effort I was able to uncover blatantly bogus followers on the very first person I investigated

I am certainly not a professional sleuth, and I only invested a whopping ten to fifteen minutes, and yet with minimal effort I was able to uncover blatantly bogus followers on the very first person I investigated. So the question begs—what are we to believe? And if so many people are buying followers and playing the system, does that not change the landscape? I mean if everyone is buying fake followers and quickly blowing through their feed liking photos only to move on in blur of social media aqustion. Is anyone actually looking? Wasn’t that the point of Instagram to begin with? Looking? To be inspired by and influenced by great photos and to share these images with the world at large? But if no one is spending any time actually looking, and the ones doing the looking are not even real, then what is the point?

I for one, need more then a thumb sized image and a quick one line explanation to be truly excited and motivated

Not that Instagram can not be a powerful tool, it certainly can, and for all the bogus inflated accounts out there, there are influencers who gained their followers via a combination of hard work, creativity and some luck. Case in point: Lynn Slater of The Accidental Icon.  I had been following Lynn for a while when she happily informed me one evening over drinks that Gray Magazine had found her through Instagram and that they liked her feed and her blog so much they wanted to feature her in their magazine, and not only that they were even going to put her on the cover. And I watched over the course of a few months how her Instagram postings went from an average of 80 likes to well over a thousand. And ironically this increased exposure was achieved via an “old fashion” medium— a print magazine. It also, needless to say, increased traffic to her blog two fold. And though this is a wonderful example of the power of Instagram, to me it should always be what it is— an app, a tool, a way to connect with the world, and yes a way to market yourself or your brand if you so choose.

The world would be sad and dreary place indeed, if it is reduced to the visual equivalent of a soundbite

But I for one, need more then a thumb sized image and a quick one line explanation to be truly excited and motivated. I want too look at and read blogs with their large beautiful photographic images and insightful writing. And on that note, the same could be said for magazines. I love them as well with their exquisitely curated styling, high end photography and long from stories. The world would be sad and dreary place indeed, if it is reduced to the visual equivalent of a soundbite. So bring on the blogs and keep those magazines coming, because the world—and that’s us folks, needs to slow down long enough to see the beauty that is right in front of it.

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Link Love Express #5

Blogging - alimackin@gmail.com - April 27, 2016

Yes it is that time again, time for another Love Link Express, where I share what I find and love out there in cyberspace. So here we go…

Yes it is that time again, time for another Love Link Express, where I share what I find and love out there in cyberspace. So here we go…

Spring is a season of rebirth, change and growth. And I am looking to do a number of things with my blog and I am always looking to learn new things. A few weeks ago I wrote about the lack of blogging conferences and I thought this would be a conference free year, but leave it to IFB to set me straight as they write about the best 25 conferences for bloggers.

And I have spoken on the blog before about my desire to improve my photography. I plan on buying a prime lens and perhaps taking come classes, but most importantly I am going to start getting out there and shooting other people, so I was super excited to discover the blog/website Where Did You Get that. Founded by Karen “Britchick” OK I already love her. It is not only filled with gorgeous photos of her, but it is also filled with beautiful street style photos taken by her as well. How cool is that? A blogger with style and talent.

And speaking of bloggers I met the lovely Selma of SelmaStyle at the NYC Style Collective event and she has wonderful style. Be sure to check out her site for plenty of fashion fused inspiration.

And do you need to brand yourself or your blog? Then head over to Moo.com, they are more then just printer. They also have a ton of features and tools that will help you market your brand in addition to being a great printer that does quality and beautiful work.

And finally, guess what? You can now schedule and post photos to Instagram directly from your desktop computer with Instamate.  This tool will certainly come in handy. But be sure to read about this app first at IFB as the company website is heavy on the cheesy sales pitch so much so it is actually distracting and makes the product look like a joke. I mean they seriously need to fire the marketing person—we are talking over the top dramatic music and cheese ball testimonials, but the app itself could be God send. So look past the cheese and check it out.

 

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Why Shooting With a Prime Lens Will Change Your Life

Blogging, Fashion - alimackin@gmail.com - March 28, 2016

We all know blogging has come along way since Live Journal. And one of the key essential elements that all successful bloggers have in common is strong and engaging photography. The photography industry has enjoyed a big uptick in sales of DSLR cameras with the rise of blogging and online ameture photography.

Note the beautiful creamy out of focus background with the perfectly circular light “orbes” (no they are not anyone’s dead relatives) the wonderful clarity and sharp focus of the scarf, face and hair, and the semi out of focus extreme foreground…

We all know blogging has come along way since Live Journal. And one of the key essential elements that all successful bloggers have in common is strong and engaging photography. The photography industry has enjoyed a big uptick in sales of DSLR cameras with the rise of blogging and online ameture photography. Regardless of why you blog I am sure I am correct in saying we would all love to improve our photography skills. One my favorite bloggers is Garance Dore and what I love about her blog is her stunning photography. I could be wrong about this but I think she may be self taught, and it would be a dream come true for me if she ever held photography workshops I think I would die from the sheer thrill of it!

But in the mean time I am left to the internet, though I am still considering taking a class or two I have to say my photography has improved quite a bit over the last twenty months or so and much of it was trial and error and learning on the fly online. So today I would like to share with you a few things I have learned.

The first thing you will want to do before anything else is to invest in a prime lens. A prime lens is a fixed focal length lens which means it does not zoom, so you must mover further away or closer to your subject to get the crop you want. But what you get in return is much more engaging editorial looking pictures. And that my friends is due to a higher quality blurred background otherwise known as bokeh, which is Japanese for blur. A blurred background is achieved by using a large or wide aperture which throws the background out of focus and lets in more light. How beautiful that blurred background appears is what is known as bokeh, You can read more about bokeh here.

But if you can’t afford it then go for the f1.8. It will be the best thing you will do for your photography this year hands down.

So when you are looking at beautiful street style photography and wondering how they do it, you know they are shooting with a prime lens with a longer focal length at a wider aperature (3.5 or faster or lower number). And one of the best lens to start out with is the 50 mm lens, which is kind of middle of the road for shooting the average subject. For closer in portrait shots you may want to use a 70 or 85 mm lens. The longer the lens or higher the number the more cropped in you are to your subject. And the shorter the lens or lower the number the more set back you are from your subject with more of the background in the frame.

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The more affordable option with the 50mm lens is the f1.8, at roughly $120 it defiantly worth the money and this alone if you do nothing else will vastly improve the look your photos. The lens up from that is the f1.4 which is generally around $300. If you can spring for it, do so, the better image clarity, color resolution and bokeh is worth the extra expenditure. But if you can’t afford it then go for the f1.8. It will be the best thing you will do for your photography this year hands down. To learn more about why to shoot with a 50 mm prime lens check out TV Digital Rev.com. The commentator is fast speaking brit with quite the sense of humor and explains everything so that it make sense. I learned a lot from watching these videos.

shooting in AV mode at the widest aperture that your camera will allow is much easier then shooting in manual and even more surprisingly it is the setting that most professional photographers shoot in

Another thing I learned recently is to shoot in AV mode (or “A” for Nikon) instead of manual. I learned that shooting in AV mode at the widest aperture that your camera will allow is much easier then shooting in manual and even more surprisingly it is the setting that most professional photographers shoot in. It lets in the most light without camera shake and in this setting the camera automatically sets the shutter speed (the higher the better to compensate camera shake, understanding this setting can be tricky) for you. You can learn more about this here.

But if your photos are too dark or light to your liking when shooting in this mode you can also manually adjust the expose which is known as exposure compensation. How cool is that? You can read an in depth tutorial on this here. And look for the (A/V + -) button on your camera for Canon and “A” for Nikon. Knowing these three things alone will take your photography leaps and bounds to the next level. Yes I still have much to learn, but this one journey that I don’t mind taking. I hope this was helpful and stay tuned for more of these tutorials. 

Top image via Garancedore.com and second image by irusianaphotography.com via FashionOverReason.com

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Blogging in 2016 — Will It Be a Conference Free Year?

Blogging, Life, Life-Style - alimackin@gmail.com - March 21, 2016

We are now almost three months in to 2016, another three and we will be half way through the year. At start of the new year in this post I looked at where blogging is going in 2016 and why bloggers blog and what blogging means to them. And it seems about this time is when all those resolutions start to fall by the wayside and get overlooked by the stresses and responsibilities of our daily lives

 I was surprised that when I went to inquire further on the workshops and conferences that had been so successful in the past, that many appear to be on hiatus

We are now almost three months in to 2016, another three and we will be half way through the year. At start of the new year in this post I looked at where blogging is going in 2016 and why bloggers blog and what blogging means to them. And it seems this is about the time when all those New Year’s resolutions start to fall by the wayside and get overlooked by the stresses and responsibilities of our daily lives. As I was feeling a bit stuck I decided to take to the internet to see what was out there in terms of classes, workshops and conferences related to blogging. When I first started my blog I signed up for and I attended a number of the Lucky FABB conferences. I felt the conferences were invaluable for inspiration and networking with other bloggers, though I felt the emphasis was not focused enough on actual blogging and in fact the last conference was more about building your own business and being an entrepreneur. Although it was no accident that the focus shifted a bit, this shift was in response to a survey on what attendees wanted to learn more about and it seems that everyone wants to be a self-made “girl boss”. But do you think this sustainable? That everyone can be self-made entrepreneur?

Originally this post was going to be a round up of classes and conferences that could help bloggers take their blog to the next level and grow or even launch a business. But I was surprised that when I went to inquire further on the workshops and conferences that had been so successful in the past, that many appear to be on hiatus. Of course the Lucky FABB conference is no longer held as the magazine itself has been shuttered. The last IFB conference appears to have been in the winter of 2013, and Design Love Fest ended their traveling Blog Shop and now only offer LA based classes on calligraphy with the occasional photo session or meet and greet event. The highly successful Blogcademy has nothing posted in regards to 2016 be it in person or online, the Alt Summit also has nothing posted on their site for 2016, and even the all-online blogging school The Blog Class states registration is currently closed, with no updated information on if or when it will reopen.

What is going on here? What exactly does this mean? Has the novelty worn off? Is this the dot.com implosion revisited? What say you? I am not sure what to think. I was planning on taking or attending at least one conference or workshop this year, but I am afraid I may be out of luck. I will continue to periodically check the status of future classes at The Blogcademy, The Alt Summit and The Blog Class, and hopefully one or all will happen. There is always The Simply Stylist conference, which is not tailored specifically to blogging but could still be a great resource. And if any of you know of any classes or workshops taking place this year please feel free to share.

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