It is generally accepted that there is an unspoken mode of conduct within the blogging community that when a fellow blogger takes the time to read your blog and leave a comment that you do the same in return. Of course there some relatively big bloggers that are unable to do this do to the sheer amount of comments they receive, or they offer other services via their blogs and are to busy to do so. This is perfectly understandable and acceptable. Granted, you should not be reading blogs and leaving comments JUST for a comment back, however what about those small to mid level bloggers that not only do not comment back on the other bloggers blog…but they comment back on their own blog?
This is a trend I have been noticing quite a bit and I am not sure how I feel about it. It seems to me to be quiet self serving. By doing this you are:
1) Not bothering to visit and or read the other bloggers blog so you are essentially saying…thanks so much for liking my blog but I can’t be bothered with yours. It seems that the blogger is insinuating albeit subtly, that her blog is more prestigious then the blogger who is commenting on her blog.
2) When a fellow blogger comments back via their own blog (commenting on their own post) it alerts you via an email. So I am not sure about you, but between other comments, spam, and other legitimate email—that is a lot of email to go through, and it seems that this is just clogging up one’s email unnecessarily.
3) It falsely gives the impression that the blogger who is doing this has more engagement on their blog then they actually have. If the blogger in question is planning on working with brands, isn’t this a form of false advertising? Granted brands look at other stats besides comments but still, it seems a bit misleading. If you look quickly at a bloggers post and see that she has 70 comments when in actuality there are only 35 comments from visitors, if you are not paying attention it will register in your mind as 70 when it reality it is half that, so the stats then are misleading.
How do you feel about this? Some bloggers do both—they comment via their own blogs, and will read and comment back on the other bloggers blogs and in some cases the blogger is responding to a question. But I am sure we all know what I am talking about. Do think this is cheating? Do you think this is fair representation to potential advertisers? And how do you feel about bloggers who do this and are not bothering to visit their fellow bloggers blogs?
Image via this photographer you must check out his other photos.