It has become a bit of a tradition for me, but I like to look at the future of blogging and the influencing arena in general at the start of each new year. It seems this is an ever changing field so to speak, though not sure if “influencing” is technically considered a field of work. And on that note does anyone even say “field” anymore pertaining to the industry for which they work?
Things change so rapidly now, it seems you barely have time to embrace a medium or platform, and that as soon as you do, it boarders on becoming obsolete. The publishing industry has been around in it’s modern day form for roughly a hundred years. Magazines rose in popularity in the Victorian era when leisure time become more prevalent due to technical advances and the industrial revolution. And now we are in the twenty first century’s technical revolution and it is upending a hundred year old industry.
But it is happening. And faster then many realize
We often hear of robots replacing blue collar jobs in the manufacturing industries but you do not hear quite as much talk about white collar jobs in big cities being lost to advances in technology. Can anyone say smartphone? But it is happening. And faster then many realize.
It has been debated that blogs and blogging have challenged the publishing industry though really the issue is much more complex then simply blaming it on one phenomenon. But that said, what about blogs? Now it seems blogs too are challenged. And may become a thing of the past.
YouTube is going to give all publishing platforms a run for their money
Many believed that blogs would go by the way side in lieu of the rising popularity of Instagram. Although this has not quite happened, blogs are definitely seeing much more competition for viewership. And more then Instagram, YouTube is going to give all publishing platforms a run for their money. They say four hundred hours of videos are uploaded every minute.
So if an industry that has been round for over a hundred years, is being challenged by a platform that has been around for about a decade or less and that platform is now being challenged by a platform that has also been around for a decade but due to advances in technology has become more accessible then ever, where will all this lead in the next decade? Or the one after that? Or the one after that?
how many jobs do these brave new industries really create?
So what exactly is the future of blogging? Or vlogging for that matter? And how many jobs do these brave new industries really create? What percentage of bloggers and vloggers earn a viable living? What say you? Where do you see the brace new world of “influencing” headed in the next decade or two?